Spot trends in your industry
What's changing in your field and what it means for you.
Open prompt: Spot trends in your industryEst. time saved: 1–2 hours
Marketing and growth
Do a SWOT check
Your strengths, weaknesses, opportunities and threats on one page.
- Best for
- Owners
- Est. time saved
- 2+ hours
- Works with
- ChatGPT, Claude and Gemini
When to use it
- You're planning the year ahead or weighing a big decision.
- You want an honest look at where the business stands.
When not to
- As market research. It only knows what you tell it.
What to have ready
- What your business does
- What's going well and what isn't
- What's changing around you
The prompt
Fill in the [BRACKETS], then paste it into ChatGPT, Claude or Gemini.
› the prompt
You're helping me do a SWOT check on my business. This is for me to review. My business: [WHAT YOU DO, WHO FOR, HOW LONG YOU'VE BEEN GOING] What's going well: [E.G. REPEAT CUSTOMERS, GOOD REVIEWS] What isn't: [E.G. SLOW QUOTES, RELIANT ON ONE BIG CLIENT] What's changing around us: [E.G. NEW COMPETITOR, RISING COSTS, NEW RULES] Please: 1. Give a short overview of the business. 2. List three strengths, three weaknesses, three opportunities and three threats, with a line on each. 3. Say which one or two matter most right now. 4. Suggest a next step for each of those. Rules: - Use only what I've told you. Don't invent market facts, figures or competitors. - Label anything you assume as a guess. - If any of this is for my team, it's a draft for me to check first.
Example input
A made-up example of what the brackets might say.
Business: an independent optometry practice in Albany, 15 years old.
Going well: loyal older customers, good reviews.
Not going well: few younger customers, website out of date.
Changing: a chain opened nearby last year.
Tips
- Be honest about weaknesses. Nobody else will see it.
- Do it again in six months and compare.
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