Zee Gilmore Consulting
Leadership and relationship coaching · UAE and Saudi ArabiaShort assessments that score themselves, email a personal report and add each lead to the CRM.
- Assessments
- Linked to the CRM
- Personal reports
Your inquiries, caught, answered and followed up.
We bring your calls, emails, forms and messages into one CRM, built around how you work. Every new inquiry gets a reply in minutes, and follow-ups go out until they book. Nobody has to remember a thing.
Not sure what you need? Take the two-minute Gap Score.
- Weeks to go live
- 2–3
- Days of fixes after launch
- 30
You'll stop · You'll start
What changes when it's running
Miss three inquiries a week at $500 a job, and that's over $6,000 a month going to whoever answered first.
Stop
Finding inquiries days laterStartSeeing every inquiry in one place
Calls, emails, forms and messages land in one list, each with who it's from and what they need.
Stop
Calling back after they've booked someone elseStartReplying while they're still interested
A reply in minutes and a text back when you miss a call, so nobody waits until you're free.
Stop
Remembering who to chaseStartLetting follow-ups send themselves
Quotes and reminders go out on time, and stop when someone replies.
Stop
Guessing which leads are still liveStartSeeing every lead's stage at a glance
Who's new, who's been quoted and who's booked, in one list your whole team can see.
The difference
More customers. Not more software.
- 01
Fix the process, then build the CRM
We map how inquiries really reach you and what happens next, cut the steps you don't need, then build the CRM around what's left.
- 02
Automatic, not robotic
Messages go out in your voice and stop the moment someone replies, books or asks for a person. Anything that needs judgment still comes to you.
- 03
Built for you, yours to keep
Your CRM is built around how you work, connected to the tools you already use and handed over in your name, with notes your team can follow.
What you get
From first inquiry to booked job
Every inquiry, caught
- Calls, emails, forms and messages gathered into one CRM
- A text back when you miss a call, on the number customers already know
- A reply in minutes that says who you are and what happens next
- Each inquiry given an owner, so nothing sits unanswered
Follow-up that runs itself
- Follow-ups until someone books, replies or says no
- Quotes chased after they're sent
- Booking links and appointment reminders
- Everything stops the moment a customer replies
Handed over, ready to run
- Your existing contacts brought across
- Every lead's stage at a glance
- Tested with your real inquiries before launch
- A handover call and a plain-English guide
- 30 days of fixes after launch
- Every login in your name
fixed price · quoted after the free Gap Audit · Most CRMs are live in 2 to 3 weeks. · All prices
Need a new website too? The Full and Growth website plans include this CRM. On its own, it's for businesses whose website we didn't build. See the website plans
Doing it yourself
Why not just sign up for a CRM yourself?
You can. But most CRMs arrive empty, and the setup is the part that makes them work.
| Signing up yourself | A CRM built by us |
|---|---|
| An empty system to set up in your spare time | Built, set up and tested for you |
| Made for every business, full of things you'll never use | Built around how your business works, with only what you need |
| Inquiries keep arriving everywhere until you connect them | Calls, emails, forms and messages all land in one place |
| Follow-ups only go out if someone remembers | Replies and follow-ups go out on their own, in your voice |
| A subscription that rises as your team grows | Yours to keep, with an optional care plan |
Who it's for
A good fit if…
- You run a service business, like a clinic, a trade, a studio or a coaching practice
- Inquiries reach you by phone, email, forms and messages
- You send quotes or take bookings
- You're often too busy to reply straight away
- Leads go quiet because nobody followed up
- You'd rather own your CRM than rent one
Recent projects
Recent CRM work
- Your business could be nextTell us how inquiries reach you, and we'll send a fixed quote for free.
Testimonials
From our clients.
Richard is the guy for turning messy systems into logical and simple solutions for a non-techy business owner.
ResiTechAutomations and dashboardsCase study: ResiTech →
How it works
Four steps. No surprises.
Free · no commitment
Gap Audit
Tell us how inquiries reach you now, then we talk it through on a short call.
Plan
A written plan and a fixed price. Yours to keep.
Fixed price · only if you say yes
Build
We build your CRM, bring your contacts across and test it with your real inquiries. Live in 2 to 3 weeks.
Handover
A handover call with your team, a plain-English guide and 30 days of fixes after launch.
You decide after step 2. Only pay if you like the plan.
Questions
CRM: your questions
Do you set up HubSpot or another off-the-shelf CRM?
No. We build your CRM ourselves, around how your business works, and connect it to the phone, inbox, forms and calendar you already use. You get what you need and nothing you don't, and it's yours to keep.
Will it feel robotic to my customers?
No. Automatic messages are written in your voice, and anything that needs a person still goes to a person.
What happens when a customer replies?
The follow-ups stop, and the conversation goes to whoever looks after that customer, with the history in front of them. Nobody gets a reminder after they've already booked.
Do I need a new phone number?
No. Customers keep calling the number they already know. If you miss a call, they get a text back straight away.
Can you bring over my existing contacts?
Yes. We move your contacts across from spreadsheets, your inbox or an old tool, so everyone is in one place from day one.
How much of my time will it take?
Not much. A short call at the start so we understand how inquiries reach you, a look at it before launch, and a handover call with your team. We do the rest.
What if something breaks?
We test everything with your real inquiries before launch, and fix anything that goes wrong in the first 30 days for free. After that, our optional care plan covers fixes, or you can look after it yourself.
Are there running costs after launch?
The CRM is yours to keep. After launch you can add our monthly care plan for hosting and fixes, and cancel any time. Its price is in your quote, so you know it before you agree to anything. Rather not? We hand you all of its code, and you host it yourself.
Free quote
Ready to answer every inquiry?
Tell us how inquiries reach you now and we'll say how we'd bring them into one place, with the price in writing. We reply within a business day.
Rather email? Write to rich@gapshark.com. Rather talk it through? Book a call.
Not sure it's the right fix? Take the two-minute Gap Score first.
Services
Need more than a CRM?
Pick your path and start where you are. We'll guide the rest.
- I want more customers
A website that brings in work
A fast, clear site that shows up on Google and tells people what you do in five seconds. Start simple or go custom.
from$99/month
no setup fee, 12-month minimum
- Admin eats my week
Automations built around exactly how you work
Tell us the job no tool does your way. We build it around your process, connect it to your tools and have it running about a week after the brief.
from$300
- I'm guessing at my numbers
Your business, live on one screen
Sales, leads, jobs and cash, pulled in and updated on their own. Know what's making money, and what isn't, before it costs you.
Fixed quote
after the free Gap Audit
- I don't know what to build
See what to build, and what it would save
We map the jobs your team repeats, measure each one in hours and design the fix, with AI only where it fits. One fixed quote, and the fee comes off the build.
$1,000
- I pay for too many tools
Run your whole business from one login
Business HQ puts your website, customers, quotes, invoices and numbers in one system built around how you work. It replaces the pile of subscriptions, for one monthly fee.
Fixed quote
after a Gap Blueprint
Already have a website?
Make the one you have work harder, or move it somewhere better.
- My WordPress site is slow
Move off WordPress and keep your Google rankings
We rebuild your site without the plugin pile, and keep every page address Google already knows.
from$99/month
no setup fee, 12-month minimum
- I'm not showing up on Google
Steady SEO that builds month by month
Monthly SEO on the site you have, or added to any website plan. No tricks, just work that lasts.
from$950/month
6-month minimum
- Customers ask ChatGPT first
Get named in AI answers
Clear, quotable pages so ChatGPT, Gemini, Perplexity and Google's AI Overviews can find you and name you.
Included in every SEO package
free · no sign-up
Learn for free
Ready-made prompts for the jobs you repeat, from replying to inquiries to drafting quotes. Copy one, paste it into ChatGPT, Claude or Gemini. No call needed.
Not sure which path is yours?
Example screens, not real client data. Prices in US dollars.