The Santiago Guide dashboard
Travel directory · Santiago, ChileThe private tool behind our city guide: listings, events, articles and the newsletter, prepared automatically and approved by a person.
- Automation
- Approval at every step
- Our own project
Dashboards and reporting
See your numbers. Ditch the spreadsheet.
Your sales, leads and jobs pulled into one dashboard that updates itself, so you can see how the business is doing at a glance.
The problem
Sound familiar?
Your numbers live in five places.
The bank, the CRM, the accounts and a spreadsheet nobody trusts.
Reports eat a morning.
Someone spends hours every week copying figures across.
You don't know what's working.
Which marketing pays for itself, and which jobs make money, is a guess.
The difference
Fewer numbers. Better decisions.
- 01
Built around your business
There's no standard package. We start with the decisions you make each week, then build around the handful of numbers behind them. If a number wouldn't change a decision, it stays off the screen.
- 02
Every number from its source
Each figure comes straight from the tool that holds it, so nothing is copied by hand and nobody argues over which spreadsheet is right.
- 03
Marketing traced to the job
Clicks and likes don't pay the bills. We follow each inquiry from where it came from to the work it became, so you can see which marketing pays for itself.
What you get
From scattered figures to one clear screen
Your dashboard
- Designed around how your business runs, not a template
- The numbers that matter to you, on one screen
- Trends over time, so you can see what's improving
- Anything that needs your attention, at the top
Data that updates itself
- Pulled in automatically from the tools you already use
- No copying between spreadsheets
- Each figure checked against its source before handover
- Your existing tools connected rather than replaced
Marketing you can measure
- Every inquiry tagged with where it came from
- What you spend next to what it brings in
- Which marketing pays for itself, and which doesn't
Yours to keep
- Targets you set, and an alert when something drifts
- You choose who on your team sees what
- Ongoing support if you want it, for a fee agreed up front
- The dashboard, the data and every login in your name
fixed price · quoted after the audit · Most dashboards are live within a few weeks.
Recent projects
Dashboards we've built
- Your dashboard could be nextStart with the free two-minute Gap Score and see which numbers you're missing.
You'll stop · You'll start
What changes when it's live
Stop
Copying figures into a spreadsheet every weekStartOpening one screen that's already up to date
The numbers pull themselves in from the tools you already use.
Stop
Guessing which marketing worksStartSeeing which marketing brings in paying work
Each inquiry is traced from where it came from to what it was worth.
Stop
Finding out about a slow month after it's overStartSpotting the early signs while you can act
The early signs sit next to the results, so a dip shows up while there's still time.
Stop
Arguing over whose numbers are rightStartWorking from one set of figures
Everyone sees the same numbers, from the same source, with what each one means.
How it works
Four steps. No surprises.
Free · no commitment
Audit
We look at your website, your systems and your numbers. Back in 48 hours.
Plan
A written plan and a fixed price. Yours to keep.
Fixed price · only if you say yes
Build
We set it up and test it with your real work. Weeks, not months.
Hand over
You own every login. We show your team how it runs.
You decide after step 2. Only pay if you like the plan.
Why us
Clear numbers, in tools you own
- Fixed price, agreed up front
- Built around your business, not a template
- The dashboard, the data and every login in your name
- Plain English, with every number explained
- Figures checked against the source before handover
- A walkthrough for your team, and support after launch if you want it
Questions
Dashboards and reporting: your questions
Which tools can you pull data from?
Most common ones: accounting, CRM, booking, ads and analytics. If it has an export or an API, we can usually connect it.
Do I need to be good with numbers?
No. We keep it to a few clear figures and show you what each one means.
Is my data safe?
It stays in tools you own and control. We only have access while we build or support it, and you can remove it at any time.
Can my team see it too?
Yes. You choose who sees what.
What if my data is messy?
Most is. We tidy what's there first, such as where each inquiry came from, so the dashboard isn't built on guesses. The audit tells you how much needs fixing.
Can you show which marketing is paying for itself?
Yes, as long as each inquiry records where it came from. We set that up, then put what you spend next to the work it brings in. If something can't be tracked properly, we'll say so.
Are there running costs after setup?
Usually, yes. The tools have their own subscriptions, in your name, paid directly to the provider, and anything we build specially for you has a monthly fee to keep it running. The plan lists both before you agree to anything. If you'd like us to keep adjusting it as your business changes, we offer ongoing support for a fee agreed up front.
Not sure it's the right fix?
Take the two-minute Gap Score and see where your business is leaking time and leads first.