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A fast website that stays fast.

We build high-performance sites for service businesses tired of bloated WordPress builds, plugin drama, and sites that feel fragile. Website plans start at $99/month with no setup fee (12-month minimum) and include the build, hosting, security, and updates. For a smaller service brief, see small business web design, affordable website design, or website maintenance.

Get a free quoteBook a quick chat
Google PageSpeed Insights
95+
Average load time
<1s
Plugin conflicts
0
Security grade
A+
The Yaya Middle East website we built, on a laptop
The Yaya Middle East website on a phone

Yaya Middle EastChildcare marketplace

The problem

Most websites launch fast. Then they slow down.

WordPress, Wix and Squarespace make the first version easy. Then plugins and add‑ons pile on weight, and every update could break something. And you're stuck with whatever the platform allows.

  • Slow on phones

    Visitors leave before the page loads.

  • Every change is a gamble

    Updates and edits break things you can't see.

  • Bloated builder code

    Builders add code you don't need. It slows the site and makes Google work harder.

  • Visitors who don't call

    People find you, then leave without getting in touch.

It isn't your hosting. It's the builder your site is built on.

Move my site overWordPress migration

From WordPress · Wix · Squarespace

The approach

Cut the bloat. Build it to last.

Three steps, a clear timeline and a price agreed up front. The scope is agreed before we build, and it doesn't grow halfway through.

  1. 01 · Plan

    Review and plan

    We go through your current site, your local competitors and how you show up on Google. You get a straight answer on what to keep, what to cut and what to rebuild.

  2. 02 · 7 to 14 business days

    A fast, clean build

    Every page is built in advance, so it's ready before anyone asks for it. No plugins to babysit, and the Google basics built in from day one.

  3. 03 · Launch and care

    Launch and look after

    Hosting, the padlock, security, monitoring and small changes are covered by your monthly plan. You get on with your work.

Core live in 7 business days · Full in 14, once your content is ready · Scope agreed up front

What's included

Know exactly what you're getting.

Every plan has two parts: the website we build, and the care that keeps it fast. Both are agreed in writing before we start.

The build
No setup fee on Core

Your new website

Designed around your business and built to be fast from the first visit.

More on small business web design →
  • A plan for what to keep, cut and rebuild
  • Custom design, no template
  • Built with no plugins to update or break
  • Page titles and the details Google and AI assistants like ChatGPT read, set up from day one
  • Every old page address kept or redirected, so you keep your rankings
  • An inquiry form that reaches you
  • Tracking that shows which pages bring in inquiries, not just visits
The care
From $99 a month, no setup fee (12-month minimum)

Hosting and looking after it

Keeps the site fast, secure and up to date for as long as your plan runs.

More on website maintenance →
  • Hosting on Vercel, fast wherever your customers are
  • The padlock, so every visit is secure
  • Security and monitoring, so problems get fixed fast
  • Small changes: 2 a month on Core, unlimited on Full and Growth
  • Support from the person who built it

What counts as a small change

A small change takes under 30 minutes: new wording, a photo, a price, your opening hours or a new team member. Anything bigger gets a fixed quote before we start.

Website plans

Pick the plan that fits.

Every plan includes a website designed for your business, hosting, the padlock, security, monitoring and support. All plans have a 12-month minimum. Watching your budget? Read about our affordable website design.

Founding pricesFor our first 10 website clients, locked in for as long as you stay.

  • Core

    $99a month, no setup fee · 12-month minimum

    For a sole trader or small team that needs to look professional and get found.

    • 1 to 5 pages
    • Custom design, no template
    • Hosting, the padlock, security and monitoring
    • Up to 2 small changes a month
    • Live in 7 business days
    Choose Core
  • Recommended

    Full

    $199a month + $299 setup · 12-month minimum

    For a business that gets inquiries every week and can't afford to miss one.

    • 6 to 10 pages
    • Custom design, matched across every page
    • A CRM for your inquiries
    • Unlimited small changes
    • Live in 14 business days once your content is ready
    Choose Full

  • Growth

    $449a month + $499 setup · 12-month minimum

    For a business that wants more inquiries every month, not just a website.

    • Everything in Full
    • Up to 10 new pages a month, plus unlimited blog posts and listings you write
    • Your business listings kept up to date
    • Google Ads managed for one campaign (you pay Google for the ads)
    • Priority support, always on call, and monthly reporting
    Choose Growth

After 12 months, carry on month to month or cancel any time. If you cancel, we take the website off our hosting and give you all of its code, so you can run it yourself.

Bespoke

Custom website

from$3,000one fixed price, quoted on your brief

A website built around your brief: more pages, custom features and connections to your other tools. No monthly fee unless you want us to look after it.

Discuss a custom site
  • Designed around your brand and your brief
  • Custom features built for how you work
  • Connected to your CRM and other tools
  • Set up for Google and AI search
  • Yours when it's done

Optional maintenance: $99 a month, cancel any time

Hosting your website, secure connection (the padlock), daily backups, security updates, watched around the clock, problems fixed fast, and up to 2 small changes a month.

Compare plans

Every detail, side by side.

Small changes, pages, your CRM, business listings and Google Ads, plus who owns what and how cancelling works. All of it, plan by plan.

See full plan details

All prices in US dollars · See all prices

What we build with

Built with proper tools. Not page builders.

The same tools professional software teams use, picked so your site stays fast, secure and easy to change. No plugins, and nothing for you to babysit.

Next.js. The framework behind your pages: quick to load, and easy for Google to read.

Read the full technology breakdown →

Recent projects

A selection of recent sites we've built

Testimonials

From our clients.

  • This guy knows his stuff. It's crazy how much improvement a simple implementation with the right tools can make.

    Questions with ChristopherLife coachingCase study: Questions with Christopher →

  • Local directories used to be so labor-intensive. Building our new site would have taken six months at least. With Richard's systems we were up and running in three weeks, and updating the site is 90% quicker and less effort than it used to be.

    The Santiago GuideCo-founder, travel directoryCase study: The Santiago Guide →

  • Richard is the guy for turning messy systems into logical and simple solutions for a non-techy business owner.

    ResiTechAutomations and dashboardsCase study: ResiTech →
Questions

Websites: your questions

Can you work with my existing website?

We'll review it for free. If it's sound, an SEO package works on the site you have. If it isn't, we'll rebuild it and keep your Google rankings.

Will I rank first on Google?

Nobody honest can promise that. We set up everything Google and AI search look for, and show you how you're tracking.

Which website plan do I need?

Core ($99 a month, no setup fee): for a sole trader or small team that needs to look professional and get found. Full ($199 a month + $299 setup): for a business that gets inquiries every week and can't afford to miss one. Growth ($449 a month + $499 setup): for a business that wants more inquiries every month, not just a website. All plans have a 12-month minimum. Compare the plans side by side, or tell us what you need and we'll say which fits.

What's the difference between a plan and a custom website?

With Core, Full or Growth, you pay one monthly fee (plus a one-off setup fee on Full and Growth), and we host and look after the site for you. A custom website is built around a bigger brief, with custom features or connections to your other tools. It's from $3,000 at a fixed price, it's yours when it's done, and maintenance is optional at $99 a month, cancel any time.

What does the 12-month minimum mean?

You pay the monthly fee for at least 12 months, plus the setup fee on Full and Growth. So your first year is $1,188 on Core, $2,687 on Full, $5,887 on Growth. See every price.

What happens after the 12 months?

After 12 months, carry on month to month or cancel any time. If you cancel, we take the website off our hosting and give you all of its code, so you can run it yourself.

What are founding-client prices?

Our first 10 website plan clients keep today's prices for as long as they stay on their plan. When our prices go up for new clients, yours don't.

How do I update my website?

Send us the change and we'll make it. Small changes are included: up to 2 a month on Core and with custom-site maintenance, unlimited on Full and Growth. Anything bigger gets a fixed quote before we start.

Do you write the words?

We draft them with you, in plain English, based on how your customers describe what they need.

How long until I see results on Google?

New pages usually start showing up within a few weeks, and rankings build over the months after. Anyone promising page one by next week is guessing. We'll show you how you're tracking.

Will I lose my rankings if you rebuild my site?

Not if it's done properly. We map every page you already have and keep or redirect each address, so Google carries your rankings across. It's how we moved Yaya Middle East's 55 blog posts with none broken.

Do you offer ongoing SEO after launch?

Yes. Our SEO packages add monthly SEO work to any plan or a custom website, from $950 a month (6-month minimum). The Growth plan isn't an SEO package, but it keeps your site growing: up to 10 new pages a month, plus unlimited blog posts and listings you write, your business listings kept up to date and one Google Ads campaign managed for you.

Free quote

Ready for a website that brings in work?

Tell us what you need and we'll say which plan fits, with the price in writing. No audit needed. We reply within a business day.

Rather email? Write to rich@gapshark.com. Rather talk it through? Book a call.

Optional.

If you have one.

What can we help with?

A few lines is plenty: what your business does, and which plan you're thinking of if you know.

Services

Need more than a website?

Pick your path and start where you are. We'll guide the rest.

  • Leads slip through the cracks

    Turn more inquiries into paying customers, on autopilot

    Every inquiry lands in one place, gets a reply in minutes and a follow-up until they book. Your CRM chases the leads, so you don't have to.

    Fixed quote

    after the free Gap Audit

    See how the CRM works
  • Admin eats my week

    Automations built around exactly how you work

    Tell us the job no tool does your way. We build it around your process, connect it to your tools and have it running about a week after the brief.

    from$300

    See how custom automations work
  • I'm guessing at my numbers

    Your business, live on one screen

    Sales, leads, jobs and cash, pulled in and updated on their own. Know what's making money, and what isn't, before it costs you.

    Fixed quote

    after the free Gap Audit

    See how dashboards work
  • I don't know what to build

    See what to build, and what it would save

    We map the jobs your team repeats, measure each one in hours and design the fix, with AI only where it fits. One fixed quote, and the fee comes off the build.

    $1,000

    See how the Gap Blueprint works
  • I pay for too many tools

    Run your whole business from one login

    Business HQ puts your website, customers, quotes, invoices and numbers in one system built around how you work. It replaces the pile of subscriptions, for one monthly fee.

    Fixed quote

    after a Gap Blueprint

    See how Business HQ works

Already have a website?

Make the one you have work harder, or move it somewhere better.

  • My WordPress site is slow

    Move off WordPress and keep your Google rankings

    We rebuild your site without the plugin pile, and keep every page address Google already knows.

    from$99/month

    no setup fee, 12-month minimum

    See how WordPress migration works
  • I'm not showing up on Google

    Steady SEO that builds month by month

    Monthly SEO on the site you have, or added to any website plan. No tricks, just work that lasts.

    from$950/month

    6-month minimum

    See how our SEO works
  • Customers ask ChatGPT first

    Get named in AI answers

    Clear, quotable pages so ChatGPT, Gemini, Perplexity and Google's AI Overviews can find you and name you.

    Included in every SEO package

    See how we get you named
free · no sign-up

Learn for free

Ready-made prompts for the jobs you repeat, from replying to inquiries to drafting quotes. Copy one, paste it into ChatGPT, Claude or Gemini. No call needed.

Browse the prompt library

Not sure which path is yours?

Get your free Gap ScoreSee all services

Example screens, not real client data. Prices in US dollars.