Custom, not templated
Your design and pages are shaped around your business, not your logo dropped into a recycled theme.
Custom website. Done for you.
Your site is designed, built and launched for you. No template, no do-it-yourself builder. Your plan keeps the hosting, security, monitoring and your small changes handled after launch.
Comparing options? Start with affordable website design or website maintenance.
From $99 a month, no setup fee (12‑month minimum).
A year on Core, $99 a month, no setup fee
Simple monthly website
Low monthly price. No corners cut.
A custom site built around your business, with the speed, security and support you'd expect from professional work.
- 01
We build it
A custom website for your business, built by the person you talk to. No recycled theme, and the scope and price are agreed before we start.
- 02
We keep it running
One monthly fee for as long as you stay. Hosting, security, monitoring and your small changes stay handled.
- 03
You stay in control
After 12 months, carry on month to month or cancel any time. If you cancel, you get all of the site's code.
Why it stays better
Built for speed. Built to stay yours.
A website that's easier to run today, and easier to leave tomorrow if you ever want to.
Fast by design
Lean pages, properly sized images and a structure built to load quickly on phones.
Security handled
Hosting, the padlock, monitoring, backups and the technical upkeep, all looked after.
Changes made for you
Send us the change and we'll make it: up to 2 small changes a month on Core, unlimited on Full and Growth. No editor to learn, nothing to break.
Ready to be found
Page titles, descriptions and the details Google and AI assistants read, set up from day one.
Yours to take with you
After 12 months you can cancel any time, and we give you all of the site's code to run yourself or take elsewhere.
Done for you
Less DIY work. More site you can rely on.
A builder or template is useful when you want to put the site together yourself. A plan is for owners who want the design, build, launch and upkeep handled.
A GapShark website plan
- The site is designed and built around your business
- Fast pages, clear ways to get in touch, and phone checks are part of the build
- Hosting, the padlock, monitoring, backups and your small changes stay handled
A typical DIY builder
- You pick a layout and fit your content into it
- You handle the setup, the phone checks and the fixes
- Extra apps and add-ons can add cost and upkeep
Pricing
Three plans. One monthly fee.
One monthly fee, plus a one-off setup fee on Full and Growth. Every plan has a 12-month minimum, then runs month to month. Pick the size of site you need; everything that keeps it running is included.
Founding pricesFor our first 10 website clients, locked in for as long as you stay.
Core
$99a month, no setup fee · 12-month minimum
For a sole trader or small team that needs to look professional and get found.
- 1 to 5 pages
- Custom design, no template
- Hosting, the padlock, security and monitoring
- Up to 2 small changes a month
- Live in 7 business days
Recommended Full
$199a month + $299 setup · 12-month minimum
For a business that gets inquiries every week and can't afford to miss one.
- 6 to 10 pages
- Custom design, matched across every page
- A CRM for your inquiries
- Unlimited small changes
- Live in 14 business days once your content is ready
Growth
$449a month + $499 setup · 12-month minimum
For a business that wants more inquiries every month, not just a website.
- Everything in Full
- Up to 10 new pages a month, plus unlimited blog posts and listings you write
- Your business listings kept up to date
- Google Ads managed for one campaign (you pay Google for the ads)
- Priority support, always on call, and monthly reporting
After 12 months, carry on month to month or cancel any time. If you cancel, we take the website off our hosting and give you all of its code, so you can run it yourself.
Bespoke
Custom website
from$3,000one fixed price, quoted on your brief
A website built around your brief: more pages, custom features and connections to your other tools. No monthly fee unless you want us to look after it.
- Designed around your brand and your brief
- Custom features built for how you work
- Connected to your CRM and other tools
- Set up for Google and AI search
- Yours when it's done
Optional maintenance: $99 a month, cancel any time
Hosting your website, secure connection (the padlock), daily backups, security updates, watched around the clock, problems fixed fast, and up to 2 small changes a month.
All prices in US dollars · See all prices
Compare plans
Every detail, side by side.
Pages, small changes, your CRM, business listings and Google Ads, plus who owns what and how cancelling works. All of it, plan by plan.
| Feature | Core$99 a month, no setup fee | FullRecommended$199 a month + $299 setup | Growth$449 a month + $499 setup |
|---|---|---|---|
| Your website | |||
| Pages | 1 to 5 pages | 6 to 10 pages | 6 to 10 pages, plus new ones every month |
| Custom design, no template | |||
| Designed for phones first | |||
| Set up for Google and AI search | |||
| An inquiry form that reaches you | |||
| Tracking of which pages bring in inquiries | |||
| Live inFull: once your content is ready. | 7 business days | 14 business days | A date agreed up front |
| Looked after | |||
| Hosting, the padlock, security and monitoring | |||
| Daily backups | |||
| Small changesA small change takes under 30 minutes: new wording, a photo, a price, your opening hours or a new team member. Anything bigger gets a fixed quote before we start. | 2 a month | Unlimited | Unlimited |
| Support from the person who built it | |||
| Priority support, always on call, and monthly reporting | Not included | Not included | |
| Bringing in work | |||
| CRM for your inquiries | Not included | ||
| Up to 10 new pages a month, plus unlimited blog posts and listings you write | Not included | Not included | |
| Business listings kept up to date | Not included | Not included | |
| Google Ads managedOne campaign. You pay Google for the ads. | Not included | Not included | |
| Price and terms | |||
| Monthly fee | $99 | $199 | $449 |
| Setup fee | None | $299 | $499 |
| First 12 months | $1,188 | $2,687 | $5,887 |
| Minimum term | 12 months | 12 months | 12 months |
| After 12 months | Month to month, cancel any time | Month to month, cancel any time | Month to month, cancel any time |
| If you cancelAfter 12 months, carry on month to month or cancel any time. If you cancel, we take the website off our hosting and give you all of its code, so you can run it yourself. | You get all of the code | You get all of the code | You get all of the code |
| Choose Core | Choose Full | Choose Growth | |
All prices in US dollars · See every price
Ownership
Yours to take with you.
A plan is a monthly fee, not a trap. Your words, photos and logo are yours from day one, and the whole website, code and all, is yours to take when you leave. Here's exactly how it works.
- A 12-month minimum, then month to month for as long as you stay.
- If you cancel after that, we take the site off our hosting and give you all of its code.
- If you end it early, the fees for the rest of the 12 months are still due. Once they're paid, the code is yours too.
- Your words, photos and logo are always yours.
- Founding-client prices for our first 10 website clients, locked in for as long as you stay.
- Rather have it in your hands from day one, with no monthly fee? A custom website is from $3,000 at a fixed price.
Process
Four steps. Then you launch.
No questionnaire to fill in first, and no audit needed.
Choose the plan that fits
Core, Full or Growth. What's included is on the card before you start.
Send us what the site needs
Your details, photos and goals: who the site is for and what should happen when someone gets in touch. We draft the words with you.
Review and approve
You see the site before it goes live and ask for changes. Nothing launches until you approve it.
Launch, then it's looked after
Your site goes live, and the hosting, security and your small changes stay covered, month after month.
Core live in 7 business days · Full in 14, once your content is ready
Our work
Real sites. Already live.
Websites we designed and built, live and doing their job.
Resonate WellbeingPsychotherapy practice · Dubai
10 service pages · concept approved in 2 days
Read the case study: Resonate WellbeingA new therapy practice in Dubai needed a site that feels safe to reach out from, ready to be found from opening day.
One page for each therapy, a calm way to get in touch from every page, and contact details matching its Google profile exactly.
Questions with ChristopherLife coaching · Mexico
100 accessibility, up from 88 · site files cut by 70%
Read the case study: Questions with ChristopherA life coach in a crowded market needed a site that felt like meeting him.
A bold personal brand, a free assessment that starts the conversation, and booking for a free session on every page.
Explore more of our work
These are custom builds. Core is simpler: a clean, focused site for a small business.
FAQ
Frequently asked questions
Is the $99 website custom, or a template?
Custom. Core is designed around your business, not a theme with your logo swapped in. It's simpler than the bigger plans, with up to 5 pages, and that's how we keep the price down.
Is this a lease, or do I own the website?
On a plan, we host and look after the site for you. Your words and photos are always yours, and if you cancel after the 12 months, we give you all of its code. Leaving early? Once the rest of the term is paid, you get it too. If you'd rather own it outright from day one, a custom website is from $3,000 at a fixed price.
What if I cancel early?
Every plan has a 12-month minimum. If you end it before then, the fees for the rest of the 12 months are still due. Once they're paid, we give you all of the site's code, the same as at 12 months.
What counts as a small change?
A small change takes under 30 minutes: new wording, a photo, a price, your opening hours or a new team member. Anything bigger gets a fixed quote before we start.
Who writes the blog posts on Growth?
You do, and we add as many as you send, along with new listings. Rather not write them? Ask about an AI system that drafts them in your voice for you to check. We'll quote it first.
What's included in Google Ads management?
On Growth, we set up and manage one Google Ads campaign for you. You pay Google for the ads directly, so the ad budget is always yours to set.
What happens after 12 months?
After 12 months, carry on month to month or cancel any time. If you cancel, we take the website off our hosting and give you all of its code, so you can run it yourself.
How fast does the site go live?
Core goes live in 7 business days. Full goes live in 14 business days once your content is ready. For Growth, we agree a date before you start.
Can I update the website myself?
There's no editor to learn, and nothing to break. Send us the change and we'll make it: up to 2 small changes a month on Core, unlimited on Full and Growth.
What are founding-client prices?
Our first 10 website plan clients keep today's prices for as long as they stay on their plan. When our prices go up for new clients, yours don't.
Free website review
Not sure which plan fits? Tell us what you need.
Share your current site if you have one, and what you want the new one to do. You'll get a clear recommendation and a price in writing. No phone number needed. We reply within a business day.
Rather email? Write to rich@gapshark.com. Rather talk it through? Book a call.
Services
Need more than a website?
Pick your path and start where you are. We'll guide the rest.
- I want more customers
A website that brings in work
A fast, clear site that shows up on Google and tells people what you do in five seconds. Start simple or go custom.
from$99/month
no setup fee, 12-month minimum
- Leads slip through the cracks
Turn more inquiries into paying customers, on autopilot
Every inquiry lands in one place, gets a reply in minutes and a follow-up until they book. Your CRM chases the leads, so you don't have to.
Fixed quote
after the free Gap Audit
- Admin eats my week
Automations built around exactly how you work
Tell us the job no tool does your way. We build it around your process, connect it to your tools and have it running about a week after the brief.
from$300
- I'm guessing at my numbers
Your business, live on one screen
Sales, leads, jobs and cash, pulled in and updated on their own. Know what's making money, and what isn't, before it costs you.
Fixed quote
after the free Gap Audit
- I don't know what to build
See what to build, and what it would save
We map the jobs your team repeats, measure each one in hours and design the fix, with AI only where it fits. One fixed quote, and the fee comes off the build.
$1,000
- I pay for too many tools
Run your whole business from one login
Business HQ puts your website, customers, quotes, invoices and numbers in one system built around how you work. It replaces the pile of subscriptions, for one monthly fee.
Fixed quote
after a Gap Blueprint
Already have a website?
Make the one you have work harder, or move it somewhere better.
- My WordPress site is slow
Move off WordPress and keep your Google rankings
We rebuild your site without the plugin pile, and keep every page address Google already knows.
from$99/month
no setup fee, 12-month minimum
- I'm not showing up on Google
Steady SEO that builds month by month
Monthly SEO on the site you have, or added to any website plan. No tricks, just work that lasts.
from$950/month
6-month minimum
- Customers ask ChatGPT first
Get named in AI answers
Clear, quotable pages so ChatGPT, Gemini, Perplexity and Google's AI Overviews can find you and name you.
Included in every SEO package
free · no sign-up
Learn for free
Ready-made prompts for the jobs you repeat, from replying to inquiries to drafting quotes. Copy one, paste it into ChatGPT, Claude or Gemini. No call needed.
Not sure which path is yours?
Example screens, not real client data. Prices in US dollars.