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Case study · Websites and SEO
A therapy website that feels safe to reach out from
A warm, trustworthy site for a new Dubai therapy practice, ready to be found from opening day.
Psychotherapy practice · Dubai · 2026
Overview
The project
Resonate Wellbeing is a psychology and psychotherapy practice opening in Jumeirah Lake Towers, Dubai. Their website has one job: help someone who is struggling feel safe enough to get in touch.
We started with a free concept of the landing page so the founder could see the direction before committing. He approved it on the call, and we built the full site from there: ten service pages, the team, the podcast and a gentle way to reach out from any page.
- Client
- Resonate Wellbeing
- Industry
- Psychotherapy practice
- Where
- Dubai
- Launched
- 2026
Built with
- Next.js
- Vercel
- Structured data
The challenge
What stood in the way
Trust and warmth, side by side
A therapy site has to look credible without feeling cold or clinical. Visitors are often anxious, and a corporate page pushes them away.
Reaching out is the hardest part
Many people take weeks to make the first move. The site needed to lower that bar, not add another form to dread.
A new practice, invisible in search
A brand-new clinic has no reviews or history. Google needed to understand exactly where it is and what it offers from day one.
Healthcare rules on every claim
No invented credentials, testimonials or statistics. Every claim had to come from the practice itself and stand up to scrutiny.
What we did
How we fixed it
- 01
Wrote for the visitor, not the business
The copy speaks to the person who is struggling, in their words, while the founder approved every page.
- 02
A concept before any commitment
A free landing-page concept went to the founder first, so the design direction was agreed before the full build began.
- 03
Ten clear service pages
One page per therapy, each saying who it helps and what to expect, so visitors can find the right fit without a sales call.
- 04
Matched to the Google profile
The address, hours and contact details match the Google and Bing profiles exactly, which is what local search rewards.
- 05
Set up for Google and AI search
Structured data for the practice, its clinicians and its podcast, a sitemap and an llms.txt, so search engines and AI assistants understand who Resonate is.
- 06
An easy first step on every page
A calm "Get in touch" button on every page offers WhatsApp or a short message, whichever feels easier.
Results
What changed
- Service pages, one for each therapy
- 10
- From first concept to the founder's approval
- 2 days
- Of contact details matching the Google profile
- 100%
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