The way we build
- Fast by default
- Very little for attackers to aim at
- Easier to look after for years
- Safe, predictable updates
- No plugins to babysit
A different way to build websites.
Most service business sites are slow, fragile and one plugin update away from an emergency. We build lean: your site loads fast, Google can read it easily, and it stays simple to look after.
Every website plan runs on it, from $99 a month, no setup fee (12‑month minimum).
- Google PageSpeed Insights
- 95+
- Security grade
- A+
- Plugins to update
- 0
- Average load time
- <1s
One visit, through the tools your site runs on
The difference
Two ways to run a website.
The usual setup has one server do everything: your words, a database, plugins, and building every page on the spot. When it's slow, set up wrong or attacked, the whole site feels it. We build your pages in advance as fast, finished pages, then connect them to reliable services for photos, forms and security. If one part has a problem, the rest keeps running.
The all-in-one setup
- Constant plugin updates
- Plugins that clash with each other
- More risk of the site going down
- Slower when lots of people visit
- Security patches every week
How it's built
What's actually separate here.
Short and practical: each part does one job, and does it well.
Your pages
The code and layout, built once and served as fast, finished pages from servers around the world.
Your words
No editor to break. Send us a change and we'll make it in the code, then check it before it goes live.
Your photos
Every photo resized and compressed automatically, in the right size and format for each screen.
Forms and email
Contact form messages delivered reliably, with every send logged, so no inquiry goes missing.
Domain and security
Visitors routed quickly, attacks and spam bots blocked, and no puzzles for real people to solve.
Speed and tracking
Analytics that don't slow your pages down, and tracking that shows which pages bring in inquiries.
If one part ever has a problem, the rest of your site keeps running.
The tools
Every tool chosen for a reason.
Each one maps to something you'll notice: speed, reliability, inquiries that arrive, or changes that are easy to make.
Next.js
Framework
The framework behind your pages: quick to load, and easy for Google to read.
Astro
Framework
Pages arrive as plain, finished HTML, so they appear almost instantly on any phone.
React
Interactive parts
Powers the interactive parts, like forms and menus, and only loads where it's needed.
Tailwind CSS
Design system
Keeps your design consistent on every page, with no stray styles fighting each other.
Vercel
Hosting
Hosts your site on servers around the world, so it loads from the one nearest each visitor.
Cloudinary
Photos and video
Resizes and compresses every photo automatically, so images look sharp without slowing pages down.
Resend
Email
Sends your form messages reliably, so inquiries land in your inbox, not in spam.
Cloudflare
Security and domain
Guards your domain and blocks spam bots, with no puzzle checks for real visitors.
Our work
This isn't theory. It's live.
Sites built this way, doing their job right now.
Yaya Middle EastChildcare marketplace · Saudi Arabia, UAE and Kuwait
96 mobile PageSpeed · 41 pages rebuilt · no page builder
Read the case study: Yaya Middle EastMoved off a heavy WordPress page builder and rebuilt from scratch, page by page, across three countries.
Images, fonts and tracking load only when they're needed, so the site stays fast on phones.
Questions with ChristopherLife coaching · Mexico
Site files cut by 70% · 100 accessibility on every page
Read the case study: Questions with ChristopherA heavy first build, slowed by large images and animation code, made light.
Every image re-encoded and the booking calendar loaded only when someone asks for it: 54MB of files down to 16MB.
The Santiago GuideTravel directory · Santiago, Chile
1,000s of search-ready pages · no code to add a listing
Read the case study: The Santiago GuideA city guide where every listing becomes its own fast, search-ready page.
A new listing goes from our content dashboard to a live page with no code at all.
Explore more of our work
Every site we build runs on the same tools.
Why we don't default to WordPress anymore.
WordPress can work. But for many service businesses, plugin-heavy setups pile up upkeep, slow pages and security headaches that didn't need to happen.
Our approach is simpler: fewer moving parts, clear ownership, and a site that stays stable for years, not just launch week.
Already on WordPress? See how a WordPress migration works, without losing your Google rankings.
FAQ
Frequently asked questions
Why don't you build on WordPress?
Because most of the problems we're asked to fix come from it: plugins that clash, updates that break things, slow pages and hacked sites. Building without it means fewer moving parts and far less to go wrong.
Can I still change my website?
Yes. Send us the change and we'll make it: up to 2 small changes a month on Core, unlimited on Full and Growth. There's no editor to learn and nothing to break.
Will I be locked into your tools?
No. These are mainstream tools that plenty of developers use. If you cancel after the 12 months, we give you all of the site's code, so you can run it anywhere.
How is it more secure?
Your pages are built in advance, so there's no database or WordPress-style login on your public site for anyone to attack. Cloudflare blocks attacks and spam bots before they reach it.
Do these tools cost me extra?
No. Hosting and the tools that run your site are covered by your website plan. Domain names, text-message credits and paid add-ons are charged at cost.
Why does speed matter so much?
Most visitors arrive on a phone, and every extra second loses some of them before the page even loads. Google pays attention to speed too.
Free website review
Built like a system, not a patch job.
Most sites slowly break under the weight of their plugins. We build lean systems that load fast, rank better and stay easy to look after. We reply within a business day.
Rather email? Write to rich@gapshark.com. Rather talk it through? Book a call.
Services
Need more than a fast website?
Pick your path and start where you are. We'll guide the rest.
- I want more customers
A website that brings in work
A fast, clear site that shows up on Google and tells people what you do in five seconds. Start simple or go custom.
from$99/month
no setup fee, 12-month minimum
- Leads slip through the cracks
Turn more inquiries into paying customers, on autopilot
Every inquiry lands in one place, gets a reply in minutes and a follow-up until they book. Your CRM chases the leads, so you don't have to.
Fixed quote
after the free Gap Audit
- Admin eats my week
Automations built around exactly how you work
Tell us the job no tool does your way. We build it around your process, connect it to your tools and have it running about a week after the brief.
from$300
- I'm guessing at my numbers
Your business, live on one screen
Sales, leads, jobs and cash, pulled in and updated on their own. Know what's making money, and what isn't, before it costs you.
Fixed quote
after the free Gap Audit
- I don't know what to build
See what to build, and what it would save
We map the jobs your team repeats, measure each one in hours and design the fix, with AI only where it fits. One fixed quote, and the fee comes off the build.
$1,000
- I pay for too many tools
Run your whole business from one login
Business HQ puts your website, customers, quotes, invoices and numbers in one system built around how you work. It replaces the pile of subscriptions, for one monthly fee.
Fixed quote
after a Gap Blueprint
Already have a website?
Make the one you have work harder, or move it somewhere better.
- My WordPress site is slow
Move off WordPress and keep your Google rankings
We rebuild your site without the plugin pile, and keep every page address Google already knows.
from$99/month
no setup fee, 12-month minimum
- I'm not showing up on Google
Steady SEO that builds month by month
Monthly SEO on the site you have, or added to any website plan. No tricks, just work that lasts.
from$950/month
6-month minimum
- Customers ask ChatGPT first
Get named in AI answers
Clear, quotable pages so ChatGPT, Gemini, Perplexity and Google's AI Overviews can find you and name you.
Included in every SEO package
free · no sign-up
Learn for free
Ready-made prompts for the jobs you repeat, from replying to inquiries to drafting quotes. Copy one, paste it into ChatGPT, Claude or Gemini. No call needed.
Not sure which path is yours?
Example screens, not real client data. Prices in US dollars.