When someone asks ChatGPT or Google's AI Overviews who to hire, the answer names a handful of businesses. If you're not one of them, you don't get the call.
Generative engine optimization, or GEO, makes your pages clear enough for AI tools to quote, and to name you. We do it as part of our SEO work, so you show up in the results and in the answer.
No separate fee: GEO is included in every SEO package, from $950 a month (6‑month minimum).
AI search is new, and it's attracting the same smoke and mirrors SEO did. Here's what GEO with us includes, and what we skip.
Making your business easy for AI tools to find, understand and quote. Every SEO package includes this work, every month.
Hidden details on every page describe your services, answers and business, so AI tools don't have to guess. It makes you easier to read. On its own, it doesn't buy a mention.
AI tools pull from several sources, then write one answer. GEO aims for a place in that answer; SEO aims for the ranked links. You want both.
Facts you can stand behind, in plain blocks an AI tool can lift cleanly. Written for people first, so it reads well to both.
You win when AI answers name you and get the details right. Reviews, listings and a fast site still matter: SEO is the base GEO builds on.
Every site we build launches with these foundations. The standing monthly GEO work comes with the SEO packages below.
Two sites built to be read and quoted: a new practice described for AI tools from the day it opened, and a guide where every page answers the question first.
Resonate WellbeingPsychotherapy practice · Dubai
Described for AI tools from day one · Google and Bing profiles matched
A brand-new practice has no reviews or history, so search engines and AI tools need to understand exactly what it is and what it offers from day one.
We described the practice, its clinicians and its podcast in the hidden details AI tools read, added a short summary file that tells AI tools what it does, and matched its details to its Google and Bing profiles.
The Santiago GuideTravel directory · Santiago, Chile
1,000s of pages, each set up for Google and AI search
A city guide where every place gets its own page, and each page opens by answering what the searcher actually asked. That's the part AI answers and Google's "People also ask" pick up.
A new listing goes from our content dashboard to a search-ready page with no code at all.
Read each case study for what we did and how.
GEO is measured by how often AI answers name you, not by rankings alone. We keep Google Search in view through SEO.
We list the questions your customers ask AI tools, check whether you're named, who's named instead, and which of your pages are too vague to quote.
How often you're named, against your competitors
We add FAQs, the hidden details AI tools read, clearer service copy and links between your key pages, and fix anything that hides them from AI search.
Pages an AI tool can read, trust and quote
We track how often AI answers name you and link to your site. The first useful comparison usually comes after 60 to 90 days: a review, not a promise.
A clear before and after, question by question
Included in every SEO package · No separate AI search fee · Models change, so we recheck rather than promise
AI answers lean on the same things search does. GEO works best on top of the rest.
Rankings, the map listings, the technical basics and the monthly work GEO is part of. SEO wins the search results; GEO wins the answer.
See SEOPaid search for results this month, managed for you on the Growth website plan. SEO and GEO keep working beside it.
See website plansA fast site that Google and AI tools can read is the base. Thin or broken pages can't show what you know or earn a mention.
See websitesThere's no separate GEO fee. Every site we build launches set up for AI search, and the monthly GEO work is included in every SEO package. They work on the site you already have, or added to any website plan.
$950a month · 6-month minimum
For local businesses that need steady SEO work without a bigger campaign.
Simple technical fixes are included. Bigger speed, code or hosting work is quoted separately.
Fixed quoteafter a free SEO review · 6-month minimum
For businesses that want stronger local or regional growth.
Practical technical fixes are handled within the monthly work where possible. If your listings need a paid listings tool, we'll tell you its cost before you start.
Fixed quoteafter a free SEO review · 6-month minimum
For businesses that want SEO, content, website care and strategy handled together.
More hands-on website health and page speed work alongside the SEO.
Fixed quoteafter a free SEO review · 6-month minimum
For competitive markets, multi-location businesses and bigger campaigns.
Deeper technical strategy and support, including notes for your developers when needed.
| Package | New pages or posts | Technical SEO | Page speed |
|---|---|---|---|
| Local Edge SEO | 3 a month | Basic checks and simple fixes | Spot check every month |
| Regional SEO | 5 or more a month | Monthly review and practical fixes | Watched every month |
| SEO Partner | 5 or more a month | Ongoing technical SEO and website health | Watched and improved where practical |
| National SEO | 8 or more a month | Advanced technical SEO strategy | Reviewed across every page template |
Take a package on its own for the website you have, or add one to any of our website plans. Not sure which fits? Get a free AI search check.
Making your business easy for AI tools like ChatGPT, Gemini, Perplexity and Google's AI Overviews to find, understand and quote. You may also hear it called answer engine optimization, or AI SEO. It's the same job.
No. AI answers lean on the same things Google does: clear pages, accurate details, reviews and a site that loads. GEO builds on SEO; it doesn't replace it.
By how often AI answers name you and link to your site, across the questions your customers actually ask, compared with your competitors. We recheck the same questions over time, so you see real movement, not one lucky screenshot.
No. Nobody honest can, and the models change all the time. We make your pages clear and quotable, then recheck and keep improving.
We'll tell you why, plainly, and change the plan: different questions, different pages or a fix to the site itself. Every month's listed work still gets done, and you'll see it in the report. We'd rather tell you early than keep billing for something that isn't working.
No. It's included in every SEO package, from $950 a month (6-month minimum). Every site we build also launches set up for AI search.
Because SEO and GEO take months to pay off. The first months go on fixing the basics and agreeing the questions that matter, and rankings and AI mentions build after that. A shorter term would mean paying for the groundwork and leaving before the results. After 6 months it runs month to month, and you can cancel any time.
Businesses whose customers ask AI tools for a recommendation: local services, professional services, and anyone in a crowded market where being the name that comes up matters.
Yes. The SEO packages work on the site you already have, and every one includes the GEO work. If something about the site itself holds you back, we'll tell you first, and a new website is always an option.
Tell us what you do and where. We'll ask ChatGPT, Gemini, Perplexity and Google the questions your customers ask, and show you who gets named, whether you're one of them, and what we'd fix first. Free, and no phone number needed. We reply within a business day.
Rather email? Write to rich@gapshark.com. Rather talk it through? Book a call.
Pick your path and start where you are. We'll guide the rest.
A fast, clear site that shows up on Google and tells people what you do in five seconds. Start simple or go custom.
from$99/month
no setup fee, 12-month minimum
Every inquiry lands in one place, gets a reply in minutes and a follow-up until they book. Your CRM chases the leads, so you don't have to.
Fixed quote
after the free Gap Audit
Tell us the job no tool does your way. We build it around your process, connect it to your tools and have it running about a week after the brief.
from$300
Sales, leads, jobs and cash, pulled in and updated on their own. Know what's making money, and what isn't, before it costs you.
Fixed quote
after the free Gap Audit
We map the jobs your team repeats, measure each one in hours and design the fix, with AI only where it fits. One fixed quote, and the fee comes off the build.
$1,000
Business HQ puts your website, customers, quotes, invoices and numbers in one system built around how you work. It replaces the pile of subscriptions, for one monthly fee.
Fixed quote
after a Gap Blueprint
Make the one you have work harder, or move it somewhere better.
We rebuild your site without the plugin pile, and keep every page address Google already knows.
from$99/month
no setup fee, 12-month minimum
Monthly SEO on the site you have, or added to any website plan. No tricks, just work that lasts.
from$950/month
6-month minimum
Clear, quotable pages so ChatGPT, Gemini, Perplexity and Google's AI Overviews can find you and name you.
Included in every SEO package
Ready-made prompts for the jobs you repeat, from replying to inquiries to drafting quotes. Copy one, paste it into ChatGPT, Claude or Gemini. No call needed.
Not sure which path is yours?
Example screens, not real client data. Prices in US dollars.
