Get your Gap Score

Stop bending your business to fit your software.

We build your website, inquiries, quotes, follow-ups, numbers and admin into one system, designed around how your business works, not one-size-fits-all.

Free · 2 minutes · no commitment

A restless flock of sheep, with AI tool logos popping up over their heads: ChatGPT, Claude, Gemini, Copilot, Perplexity and more. A big sheep holds them back: “Stay! You might need the other 495 features.” The few sheep that got past it say, “Ours does just what we need.”

Stay! You might need the other 495 features.Ours does just what we need.

Big software is built for every business at once, then works hard to keep you paying for features you never use. We find what you actually use and build it into one system that fits how your business works.

How we fix it

Fewer tools. Better systems. More clients.

We cut the tools you don't use, connect the ones you keep, automate the repeat jobs that eat your time and let mistakes creep in, and set your website up to bring in inquiries. All of it runs as one system, and we look after it.

Every job runs through one system we build, from the inquiry on your website to the quote, the follow-up and getting paid, joined up with the tools you keep. We keep the tools that earn their place and cut the ones that don't.

Our business systems check-up prompt, free. Give it to your AI.

Give my business systems a quick check-up: ask me a few questions, then show me the three biggest time leaks.

paste it into your AI · answer 6 questions · get your top 3 time leaks

It works from what you tell it. The free Gap Audit looks inside your actual tools, inquiries and numbers. More in our free prompt library.

What it's costing you

You pay for every feature. You use a handful.

Money: software licenses paid for and never used
1 in 2
Time: lost per employee switching between different software. That's over five working weeks a year, each.
4 hrs/wk
Leads: of businesses never reply to a web inquiry
23%

Sources: Zylo 2024 · Harvard Business Review

The fix isn't more software. It's one system that does only what you need, without the extras you never use.

What you get

Everything you need in one system. Nothing you don't.

Your website

  • A fast website built around the work you want more of
  • Set up to be found on Google and AI search
  • Inquiry forms that land straight in your system

Inquiries, quotes and follow-ups

  • Every inquiry and customer in one list, with their full history
  • Quotes built from your own prices, ready to send
  • Follow-ups that send themselves until they book

Admin that runs itself

  • The repeat jobs automated, so they're done on time, every time
  • Details typed once, then everywhere they need to be
  • Connected to the software you keep, like your accounting, card payments and email

Your numbers

  • The figures you check most, on one screen
  • Updated on their own, no spreadsheets
  • Easy to read on your phone

Looked after, for one monthly fee

  • Hosting and running it
  • Problems spotted and fixed, usually before you notice
  • Small changes as your business grows

fixed price · quoted after a Gap Blueprint · Built in weeks, not months. · All prices

Recent projects

Work we've done

  • Private dashboard

    From spreadsheets and copy-paste to one private hub.

    ResiTech Hub

    Residency and relocation · UAE

    A private hub for a relocation company: three brochure versions kept in step, a ready-to-send email, and a register that flags every visa and permit before it expires.

    • Private dashboard
    • Expiry warnings
    • Three brochures, one source
  • The Santiago Guide dashboard

    Travel directory · Santiago, Chile

    The private tool behind a busy city guide: listings, events, articles and the newsletter, prepared automatically and approved by a person.

    • Automation
    • Approval at every step
    • 4 days to 30 minutes
You'll stop · You'll start

What changes when it's done

  • StopPaying lots of different companies every month

    StartPaying one monthly fee

    One fee for the whole system, with hosting, fixes and small changes included.

  • StopCopying details from one tool to the next

    StartTyping it once

    An inquiry, the customer and their history all live in the same place.

  • StopWorking around your software

    StartSoftware that works the way you do

    Built around how your business runs, with only the features you need.

  • StopFixing it yourself when something breaks

    StartHaving it looked after

    We keep an eye on it and sort problems, usually before you notice.

How it works

Four steps. No surprises.

Start with the two-minute Gap Score. If there's something worth fixing, we book your free Gap Audit.

Free · no commitment

  1. Gap Audit

    We look at your website, your systems and your numbers, then talk it through on a call.

  2. Plan

    What your setup costs you, and roughly what one system would save. Yours to keep. Within a week.

Fixed price · only if you say yes

  1. Blueprint

    We map every job, design your system and give you one fixed price, plus the monthly fee. The $1,000 comes off the build. A week or two.

  2. Build

    We build it, test it with your real work and keep looking after it. Weeks, not months.

You decide after step 2. Only pay if you like the plan.

What a Gap Audit looks like

Every gap, in plain English.

What to fix, cut, add and keep, and who should do it. Yours to keep, whether you hire us or not.

gap-report.pdf · Example: a 6-person trades firm
  1. 01Big gap: FixInquiriesThe website form emails an inbox nobody checks.Who: Us
  2. 02Big gap: CutToolsThree AI writing tools on the card. One gets opened.Who: You, in 10 minutes
  3. 03Small gap: SimplifySystemsA quote passes through four different tools before the customer sees it.Who: Us
  4. 04Small gap: AddAIInquiries after 6pm wait until morning for a reply.Who: Us
  5. 05No gap: KeepNumbersBookkeeping already runs well. Leave it alone.Who: Nobody

Fix first: 01 and 02. Fixed price for the rest, in writing, before anything starts.

Example report, not a real client.

Questions

Business HQ: your questions

How much does it cost?

It's a fixed price to build, then one monthly fee (12-month minimum), both quoted after a Gap Blueprint. Every business is different, so the free Gap Audit adds up what your current setup costs you, in software, hours and missed inquiries. Then a Gap Blueprint maps every job, designs your system and shows what it would save next to one fixed price. Its $1,000 comes off the build. You see what it would save you before you see the price. The monthly fee has a 12-month minimum, then runs month to month and you can cancel any time.

What does the monthly fee cover?

Hosting it, running it and looking after it. If something stops working, we fix it, and small changes as your business grows are included. Building it is a one-off fixed price, agreed before we start. The monthly fee has a 12-month minimum, then runs month to month and you can cancel any time.

Do I have to replace everything at once?

No. We go as big or as small as you want. You can start with the piece that's causing the most trouble and add the rest later.

What won't you replace?

Software that already does its job well and doesn't cost much, like your accounting, card payments and email. We connect to it instead.

What if something stops working?

We fix it. We keep an eye on your system as part of the monthly fee, so most problems get fixed before you notice them.

Who owns it?

We host and run it for you. If you already pay for hosting, we can use yours; we just need access to keep it up to date. Either way, your information is always yours, and if you ever leave, we hand it all over.

What happens on the free Gap Audit?

We look at your website, the tools you use and how work moves through your business, then talk it through with you on a call. Within a week you get a written plan: what to fix first, what to cut, roughly what it would save you, and what you could do yourself. For a single piece, like a CRM, it comes with a fixed price. For the whole system, the next step is a Gap Blueprint.

What if I don't need you?

Then we'll tell you, and you won't pay anything. Plenty of setups already do the job.

Step out of the herd

Get more done with the team you already have.

Most businesses run on the same old setup, or on tools they've never had the time to set up properly. We'll show you what modern tools and AI can really do across your website, your customers, your numbers and your day-to-day running, and set it up so it just works.

Free · 2 minutes · no commitment

A cream flock of sheep walking away, and one orange sheep in the middle facing youFound my gaps. Now I'm ahead of the herd.
Get in touch

Tell us what you need.

A new website, SEO, a CRM, a dashboard, automations built around exactly how you work, or the whole lot as Business HQ. We reply within a business day.

Rather email? Write to rich@gapshark.com. Rather talk it through? Book a call.

Sick of boring forms? Try these.

Optional.

If you have one.

What can we help with?

A few lines is plenty: what your business does and what you'd like to change.

Services

Rather start with one piece?

Pick your path and start where you are. We'll guide the rest.

  • I want more customers

    A website that brings in work

    A fast, clear site that shows up on Google and tells people what you do in five seconds. Start simple or go custom.

    from$99/month

    no setup fee, 12-month minimum

  • Leads slip through the cracks

    Turn more inquiries into paying customers, on autopilot

    Every inquiry lands in one place, gets a reply in minutes and a follow-up until they book. Your CRM chases the leads, so you don't have to.

    Fixed quote

    after the free Gap Audit

  • Admin eats my week

    Automations built around exactly how you work

    Tell us the job no tool does your way. We build it around your process, connect it to your tools and have it running about a week after the brief.

    from$300

  • I'm guessing at my numbers

    Your business, live on one screen

    Sales, leads, jobs and cash, pulled in and updated on their own. Know what's making money, and what isn't, before it costs you.

    Fixed quote

    after the free Gap Audit

  • I don't know what to build

    See what to build, and what it would save

    We map the jobs your team repeats, measure each one in hours and design the fix, with AI only where it fits. One fixed quote, and the fee comes off the build.

    $1,000

  • I pay for too many tools

    Run your whole business from one login

    Business HQ puts your website, customers, quotes, invoices and numbers in one system built around how you work. It replaces the pile of subscriptions, for one monthly fee.

    Fixed quote

    after a Gap Blueprint

Already have a website?

Make the one you have work harder, or move it somewhere better.

  • My WordPress site is slow

    Move off WordPress and keep your Google rankings

    We rebuild your site without the plugin pile, and keep every page address Google already knows.

    from$99/month

    no setup fee, 12-month minimum

  • I'm not showing up on Google

    Steady SEO that builds month by month

    Monthly SEO on the site you have, or added to any website plan. No tricks, just work that lasts.

    from$950/month

    6-month minimum

  • Customers ask ChatGPT first

    Get named in AI answers

    Clear, quotable pages so ChatGPT, Gemini, Perplexity and Google's AI Overviews can find you and name you.

    Included in every SEO package

free · no sign-up

Learn for free

Ready-made prompts for the jobs you repeat, from replying to inquiries to drafting quotes. Copy one, paste it into ChatGPT, Claude or Gemini. No call needed.

Not sure which path is yours?

Example screens, not real client data. Prices in US dollars.