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More customers from Google, month after month.

Steady SEO work that keeps improving your site, so more of the people searching for what you do find you, not a competitor. Every package also works on getting you named in AI answers, like ChatGPT and Google's AI Overviews.

It works on the website you already have. Building a new one with us? The SEO foundations come built in, and you can add a package to any website plan.

SEO packages from $950 a month (6‑month minimum).

Our approach

No tricks. Just the work that lasts.

SEO has a reputation for smoke and mirrors. Here's what we do, and what we won't.

What we do

  • Agree with you the searches that matter to your business
  • Local SEO: your Google Business Profile, and your details matching everywhere
  • The technical basics: fast pages, clean page addresses and the details Google reads
  • Pages written for what your customers actually search
  • Small improvements every month that build over time
  • Honest reporting on what moved and why

What we don't do

  • Link-building schemes
  • Ranking guarantees
  • Keyword stuffing or thin pages
  • Ranking reports that mean nothing
  • Shortcuts that risk a Google penalty
  • Monthly fees with nothing to show for them
What's included

Four parts. All covered.

SEO isn't one thing. It's a set of signals that overlap, and we work on all of them, not just the easy ones.

  1. 01

    The technical foundation

    Clean code, fast pages, a secure connection and the details Google reads. It's what Google checks before it reads a word, so we check it on your site and fix what's holding you back.

    • Fast pages on phones
    • Your business, services and answers described for Google
    • Clean page addresses
    • A sitemap, so Google finds every page
  2. 02

    Each page, done properly

    Page titles, descriptions, headings, image descriptions and the links between your pages. Written for people first, and never stuffed.

    • Page titles that match what people search
    • Descriptions worth clicking
    • A clear order of headings
    • Links that point to the pages that bring in work
  3. 03

    Local search

    For a service business, showing up nearby is everything. We tidy your Google Business Profile and make sure your details match everywhere they appear.

    • Google Business Profile tidied and linked
    • Your name, address and phone matching everywhere
    • Pages for the areas you cover
    • Business listings kept up to date
  4. 04

    Content and growth

    Pages that answer the questions your customers actually search for, found, written and improved over time.

    • The searches you're missing, found
    • New service and area pages
    • Answers to real customer questions
    • New SEO pages or posts every month

Every package covers AI search too: clear answers AI assistants can quote, and your business details ready for ChatGPT, Perplexity and Google's AI Overviews.

Our work

SEO we've already done.

Three sites, three kinds of search: a move off WordPress that kept every ranking, a guide built to rank page by page, and a new practice found from opening day.

  • The Yaya Middle East website on a desktop screen
    The Yaya Middle East website on a phone

    Yaya Middle EastChildcare marketplace · Saudi Arabia, UAE and Kuwait

    Every ranking page kept · 55 / 55 blog posts moved · 96 mobile PageSpeed

    Moving a site is when most businesses lose their Google rankings. We mapped every page Yaya had and kept or redirected each address, so Google carried its rankings across.

    Read the case study: Yaya Middle East
  • The The Santiago Guide website on a desktop screen
    The The Santiago Guide website on a phone

    The Santiago GuideTravel directory · Santiago, Chile

    1,000s of pages created and running on autopilot

    A city guide built to rank listing by listing. Every place gets its own page, with its own title, description and the details Google reads.

    A new listing goes from our content dashboard to a search-ready page with no code at all.

    Read the case study: The Santiago Guide
  • The Resonate Wellbeing website on a desktop screen
    The Resonate Wellbeing website on a phone

    Resonate WellbeingPsychotherapy practice · Dubai

    Google and Bing profiles matched from day one · set up for AI search

    A brand-new practice has no reviews or history, so Google needs to understand exactly where it is and what it offers from day one.

    We matched its address, hours and contact details to its Google and Bing profiles, and described the practice, its clinicians and its podcast for search engines and AI assistants.

    Read the case study: Resonate Wellbeing
Explore more of our work

Read each case study for what we did and how.

Process

What happens each month.

An SEO package is its own monthly work: we look at what's moved, fix the next useful thing, and keep your most important pages improving. Here's how the first months usually go.

  1. Months 1 to 2

    Foundation

    We check the technical basics, fix anything critical, set up tracking, tidy your Google Business Profile and agree the searches that matter.

  2. Months 3 to 4

    Refine the pages

    We improve page titles, descriptions, headings and links, based on what the early numbers show.

  3. Months 5 to 6

    Content and new pages

    We add and improve service and area pages, aimed at the specific searches your customers use.

  4. Month 6 on

    Growth that builds

    Rankings settle, visits grow, and each improvement builds on the last. This is when it starts to feel like it's working on its own.

Rankings build over months, not days · Anyone promising page one next week is guessing

Pricing

How much does SEO cost?

Every package includes monthly work, honest reporting and steady improvements, on the website you already have or added to one of our website plans. The bigger packages add more content, deeper technical work and more page speed work, and get a fixed quote after a free SEO review.

  • Where most local businesses should start

    Local Edge SEO

    $950a month · 6-month minimum

    For local businesses that need steady SEO work without a bigger campaign.

    Each month
    • 3 new SEO pages or blog posts
    • Keyword tracking and page updates
    • Business listings and your Google Business Profile
    • Basic technical SEO checks
    • A page speed spot check
    • A monthly report
    • AI search visibility, included in the monthly fee

    Simple technical fixes are included. Bigger speed, code or hosting work is quoted separately.

  • Regional SEO

    Fixed quoteafter a free SEO review · 6-month minimum

    For businesses that want stronger local or regional growth.

    Each month
    • 5 or more new SEO pages or blog posts
    • A keyword plan and a look at your competitors
    • Business listings across the web, plus your Google Business Profile
    • A technical SEO review every month
    • Page speed watched every month
    • Links between your pages, and reporting
    • AI search visibility, included in the monthly fee

    Practical technical fixes are handled within the monthly work where possible. If your listings need a paid listings tool, we'll tell you its cost before you start.

  • SEO Partner

    Fixed quoteafter a free SEO review · 6-month minimum

    For businesses that want SEO, content, website care and strategy handled together.

    Each month
    • Everything in Regional SEO
    • Other trusted sites linking to yours
    • 5 or more SEO pages or blog posts
    • Ongoing technical SEO and website health
    • Page speed improvements
    • Landing page and analytics support
    • Growth recommendations every month
    • AI search visibility, included in the monthly fee

    More hands-on website health and page speed work alongside the SEO.

  • National SEO

    Fixed quoteafter a free SEO review · 6-month minimum

    For competitive markets, multi-location businesses and bigger campaigns.

    Each month
    • 8 or more SEO pages or blog posts
    • An advanced keyword plan, with groups of related pages
    • Advanced technical SEO
    • Page speed reviewed across every page template
    • Other trusted sites linking to yours
    • Authority building and competitor analysis
    • Detailed analytics and reporting
    • AI search visibility, included in the monthly fee

    Deeper technical strategy and support, including notes for your developers when needed.

How the SEO packages differ on new pages, technical SEO and page speed
PackageNew pages or postsTechnical SEOPage speed
Local Edge SEO3 a monthBasic checks and simple fixesSpot check every month
Regional SEO5 or more a monthMonthly review and practical fixesWatched every month
SEO Partner5 or more a monthOngoing technical SEO and website healthWatched and improved where practical
National SEO8 or more a monthAdvanced technical SEO strategyReviewed across every page template

Take a package on its own for the website you have, or add one to any of our website plans. Not sure which fits? Get a free SEO review.

FAQ

Frequently asked questions

Do you guarantee rankings?

No. Nobody honest can. We set up everything Google and AI search look for, keep improving it, and show you how you're tracking.

How long before I see results?

New pages usually start showing up within a few weeks, and rankings build over the months after. The biggest gains come from steady work over many months, not one big push.

Why is there a 6-month minimum?

Because SEO takes months to pay off. The first months go on fixing the basics and agreeing the searches that matter, and rankings build after that. A shorter term would mean paying for the groundwork and leaving before the results. After 6 months it runs month to month, and you can cancel any time.

How will I know it's working?

Every month you get a short report in plain English: where you rank for the searches we agreed, how many people found you on Google, what we did that month and what's next. No numbers that look good and mean nothing.

What if nothing's moving after six months?

We'll tell you why, plainly, and change the plan: different searches, different pages or a fix to the site itself. Every month's listed work still gets done, and you'll see it in the report. We'd rather tell you early than keep billing for something that isn't working.

Is SEO separate from the web design?

Both. Every website we build launches with the SEO foundations built in, on every plan. The SEO packages are separate monthly work, from $950 a month (6-month minimum): add one to any website plan, or take one on its own.

Can you do SEO on a website you didn't build?

Yes. Every SEO package works on its own, on the site you already have. We start with a technical check, then get on with the monthly work. If something about the site itself is holding your rankings back, we'll tell you, and quote any bigger fix before we start.

Do I need to write the content?

No. We draft it with you, in plain English, based on how your customers describe what they need. You check it before it goes live.

What do you actually do each month?

It depends on your package, and it's listed on each one: new SEO pages or blog posts, keyword tracking and page updates, your business listings and Google Business Profile, technical and page speed checks, and a report on what moved and why.

Does this help with AI search, like ChatGPT?

Yes. Every site is set up with clear answers AI assistants can quote, your business details for ChatGPT, Perplexity and Google's AI Overviews, and a short summary file that tells AI tools what you do. See how we get you named in AI answers.

Will I lose my rankings if you rebuild my site?

Not if it's done properly. We map every page you already have and keep or redirect each address, so Google carries your rankings across. It's how we moved Yaya's 55 blog posts with none broken. See how a WordPress migration works.

Free SEO review

See where you stand on Google. Free.

Tell us about your business and your current site. We'll show you where you stand on Google, what would move you up and which package fits. No phone number needed. We reply within a business day.

Rather email? Write to rich@gapshark.com. Rather talk it through? Book a call.

Optional.

If you have one.

What can we help with?

The searches you want to win and the areas you cover. Your current site too, if you have one.

Services

Need more than SEO?

Pick your path and start where you are. We'll guide the rest.

  • I want more customers

    A website that brings in work

    A fast, clear site that shows up on Google and tells people what you do in five seconds. Start simple or go custom.

    from$99/month

    no setup fee, 12-month minimum

  • Leads slip through the cracks

    Turn more inquiries into paying customers, on autopilot

    Every inquiry lands in one place, gets a reply in minutes and a follow-up until they book. Your CRM chases the leads, so you don't have to.

    Fixed quote

    after the free Gap Audit

  • Admin eats my week

    Automations built around exactly how you work

    Tell us the job no tool does your way. We build it around your process, connect it to your tools and have it running about a week after the brief.

    from$300

  • I'm guessing at my numbers

    Your business, live on one screen

    Sales, leads, jobs and cash, pulled in and updated on their own. Know what's making money, and what isn't, before it costs you.

    Fixed quote

    after the free Gap Audit

  • I don't know what to build

    See what to build, and what it would save

    We map the jobs your team repeats, measure each one in hours and design the fix, with AI only where it fits. One fixed quote, and the fee comes off the build.

    $1,000

  • I pay for too many tools

    Run your whole business from one login

    Business HQ puts your website, customers, quotes, invoices and numbers in one system built around how you work. It replaces the pile of subscriptions, for one monthly fee.

    Fixed quote

    after a Gap Blueprint

Already have a website?

Make the one you have work harder, or move it somewhere better.

  • My WordPress site is slow

    Move off WordPress and keep your Google rankings

    We rebuild your site without the plugin pile, and keep every page address Google already knows.

    from$99/month

    no setup fee, 12-month minimum

  • I'm not showing up on Google

    Steady SEO that builds month by month

    Monthly SEO on the site you have, or added to any website plan. No tricks, just work that lasts.

    from$950/month

    6-month minimum

  • Customers ask ChatGPT first

    Get named in AI answers

    Clear, quotable pages so ChatGPT, Gemini, Perplexity and Google's AI Overviews can find you and name you.

    Included in every SEO package

free · no sign-up

Learn for free

Ready-made prompts for the jobs you repeat, from replying to inquiries to drafting quotes. Copy one, paste it into ChatGPT, Claude or Gemini. No call needed.

Not sure which path is yours?

Example screens, not real client data. Prices in US dollars.