Resonate Wellbeing
Psychotherapy practice · DubaiA warm, trustworthy site for a new Dubai therapy practice, ready to be found from opening day.
- New website
- Local SEO
- Healthcare
Case study · Websites and SEO
A local travel guide built to rank, listing by listing
Our own city guide: hundreds of search-ready pages, run from a simple spreadsheet.
Travel directory · Santiago, Chile · 2026
Overview
The project
The Santiago Guide is our own project: an English-language guide to Santiago, Chile, written by locals for visitors and people who live there. Places to eat, stay and visit, events, day trips and the city's neighborhoods.
It's where we test what we build for clients. Every listing is managed from a simple spreadsheet and published as its own page, set up for Google and AI search, without anyone touching code.
See the dashboard behind itThe Santiago Guide dashboard case study- Client
- The Santiago Guide
- Industry
- Travel directory
- Where
- Santiago, Chile
- Launched
- 2026
Built with
- Next.js
- Vercel
- Supabase
- Airtable
- Structured data
The challenge
What stood in the way
Hundreds of pages, one small team
A directory lives or dies on its number of good pages. Writing and building each one by hand would never keep up.
Competing with established guides
Older sites already ranked for Santiago searches. A new guide had to be clearer, faster and better organized to earn a place.
Keeping listings accurate
Restaurants close, hotels change hands. Duplicate and out-of-date listings make a guide untrustworthy and confuse Google.
Easy to update without a developer
Adding a place or an event had to be as simple as filling in a row, not a coding job.
What we did
How we fixed it
- 01
A spreadsheet as the editor
Listings are managed in Airtable and published to the site automatically, so adding a place takes minutes.
- 02
A page for every place and area
Each listing, category and neighborhood gets its own page, with a title and description written for real searches.
- 03
Rich results in Google
Restaurant, hotel and local business data on every listing, plus breadcrumbs, lists and FAQs, so Google can show more than a blue link.
- 04
Written to answer the question
Each page opens by answering what the searcher actually asked, which is what AI answers and Google's "People also ask" pick up.
- 05
Regular health checks
We crawl the site to catch duplicate listings, short titles and repeated text, then redirect or fix them.
- 06
Built for visitors on the move
Search, an area map, favorites and a fast mobile layout for people planning on their phones.
Results
What changed
- Pages in the sitemap, each with its own title
- 198
- Categories, from food to day trips
- 7
- Lines of code needed to add a listing
- 0
More projects
Other sites we've built
Yaya Middle East
Childcare marketplace · UAE and BahrainA full rebuild of a nanny marketplace across two countries, with every ranking URL kept.
- Website rebuild
- SEO migration
- Two countries
Questions with Christopher
Life coaching · Remote, worldwideA bold personal brand for a life coach, with a free assessment and booking built in.
- New website
- Lead magnet
- Online booking
Zee Gilmore Consulting
Leadership and relationship coaching · UAE and Saudi ArabiaShort assessments that score themselves, email a personal report and add each lead to the CRM.
- Assessments
- CRM integration
- Personal reports
Want a site that works this hard?
Take the two-minute Gap Score to see where your website is losing you inquiries, or book a call and tell us what you need.