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Case study · Websites and SEO
A coaching site that books sessions, not just visits
A bold personal brand for a life coach, with a free assessment and booking built in.
Life coaching · Remote, worldwide · 2026
Overview
The project
Christopher Weishaupt is a life coach working with remote professionals, parents and anyone ready to break old patterns. Most of his clients find him online, so the website has to sell the first conversation.
We built a site with a strong personal brand, a free Wheel of Life assessment that gives visitors something useful straight away, his podcast, and booking for a free 30-minute sample session on every page.
- Client
- Questions with Christopher
- Industry
- Life coaching
- Where
- Remote, worldwide
- Launched
- 2026
Built with
- Next.js
- Vercel
- Cal.com
- Resend
- YouTube
The challenge
What stood in the way
Standing out in a crowded field
Coaching sites tend to look the same. Christopher needed a site that felt like him and made the first call feel worth taking.
Visitors who weren't ready to book
Most people browse for a while before booking. Without something to take away, they left and didn't come back.
A heavy, slow first build
Large images and animation libraries were slowing the site down on phones and costing it in Google's scores.
Extras that loaded too early
The booking calendar and podcast player loaded on every page view, slowing the site down before anyone had asked for them.
What we did
How we fixed it
- 01
A bold, personal design
Big type, Christopher front and center, and copy in his own voice, so the site feels like meeting him.
- 02
A free Wheel of Life assessment
Visitors score eight areas of their life and get their results straight away, a useful first step that starts the conversation.
- 03
Booking on every page
A free 30-minute sample session, booked through Cal.com, which loads only when someone asks for it.
- 04
Made it light
We re-encoded every image and kept the heavy animation code off the first load, cutting the site's files from 54MB to 16MB.
- 05
Fixed every accessibility issue
Color contrast, image sizes and labels, until every page scored 100 for accessibility.
- 06
Set up for Google and AI search
Titles, descriptions, social share cards, structured data, a sitemap and an llms.txt for every page and resource.
Results
What changed
- Accessibility score on all six pages, up from 88
- 100
- Best Practices score, up from 77
- 100
- Smaller site files: 54MB down to 16MB
- 70%
- Free sample session, bookable from any page
- 30 min
More projects
Other sites we've built
Yaya Middle East
Childcare marketplace · UAE and BahrainA full rebuild of a nanny marketplace across two countries, with every ranking URL kept.
- Website rebuild
- SEO migration
- Two countries
Zee Gilmore Consulting
Leadership and relationship coaching · UAE and Saudi ArabiaShort assessments that score themselves, email a personal report and add each lead to the CRM.
- Assessments
- CRM integration
- Personal reports
The Santiago Guide
Travel directory · Santiago, ChileOur own city guide: hundreds of search-ready pages, run from a simple spreadsheet.
- Directory
- Programmatic SEO
- Our own project
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