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Website maintenance without the constant headaches.

Your website should help your business, not become another thing to worry about.

We handle the hosting, security, backups, monitoring and everyday changes, all in one monthly plan. We look after the sites we build, so if yours has become a headache, we rebuild it first, keep your pages and Google rankings, then look after it for you.

Care is included in every plan, from $99 a month, no setup fee (12‑month minimum).

An example week of care

What's included

What do website maintenance services include?

Maintenance is everything that keeps your site running properly after it goes live. It isn't exciting work, but it matters, especially when something stops working and you don't know why. Here's what we take care of.

  • Hosting and uptime monitoring

    Your site runs on Vercel's fast, modern hosting. It's watched around the clock, and we handle the technical side.

  • Security and the padlock

    The secure connection, security updates and ongoing protection. And no WordPress login sitting on your site for anyone to try.

  • Backups and recovery

    Your site and its content are backed up daily, so there's always a way back if something goes wrong.

  • Technical updates

    We keep the code and connections behind your site up to date, without a growing pile of plugins to babysit.

  • Content changes

    Need to change your hours, swap a photo or update a service? Send it over and we'll make it: up to 2 small changes a month on Core, unlimited on Full and Growth.

  • Speed and tracking

    We keep an eye on how fast your site loads, and every site tracks which pages bring in inquiries. Growth adds reporting every month.

It's all handled by the person who built your website, and you contact them directly. We know how it works because we built it.

Pricing

How much does website maintenance cost?

Care is built into every website plan: the setup fee covers the build (there's none on Core), and the monthly fee covers hosting, security, backups and your changes. It's for websites we build and look after, so if you only want plugin updates on a site someone else built, we're not the right fit.

Founding pricesFor our first 10 website clients, locked in for as long as you stay.

  • Core

    $99a month, no setup fee · 12-month minimum

    For a sole trader or small team that needs to look professional and get found.

    • 1 to 5 pages
    • Custom design, no template
    • Hosting, the padlock, security and monitoring
    • Up to 2 small changes a month
    • Live in 7 business days
  • Recommended

    Full

    $199a month + $299 setup · 12-month minimum

    For a business that gets inquiries every week and can't afford to miss one.

    • 6 to 10 pages
    • Custom design, matched across every page
    • A CRM for your inquiries
    • Unlimited small changes
    • Live in 14 business days once your content is ready
  • Growth

    $449a month + $499 setup · 12-month minimum

    For a business that wants more inquiries every month, not just a website.

    • Everything in Full
    • Up to 10 new pages a month, plus unlimited blog posts and listings you write
    • Your business listings kept up to date
    • Google Ads managed for one campaign (you pay Google for the ads)
    • Priority support, always on call, and monthly reporting

After 12 months, carry on month to month or cancel any time. If you cancel, we take the website off our hosting and give you all of its code, so you can run it yourself.

Bespoke

Custom website

from$3,000one fixed price, quoted on your brief

A website built around your brief: more pages, custom features and connections to your other tools. No monthly fee unless you want us to look after it.

  • Designed around your brand and your brief
  • Custom features built for how you work
  • Connected to your CRM and other tools
  • Set up for Google and AI search
  • Yours when it's done

Optional maintenance: $99 a month, cancel any time

Hosting your website, secure connection (the padlock), daily backups, security updates, watched around the clock, problems fixed fast, and up to 2 small changes a month.

Compare plans

Every detail, side by side.

Small changes, pages, your CRM, business listings and Google Ads, plus who owns what and how cancelling works. All of it, plan by plan.

All prices in US dollars · See all prices

Does your website need maintenance, or something more?

Some websites only need routine care. Others have reached the point where keeping them running is almost a job in itself.

Maybe your contact form stopped working. Maybe the site takes forever to load on a phone. Or you're afraid to update a plugin, because last time half the homepage disappeared.

WordPress itself isn't necessarily the problem. But years of plugins, page builders, old themes and quick fixes can make a site cost more to keep running than it's worth.

So we take a different approach. We keep the content and pages that matter, rebuild what's holding everything back, and keep every old page address working so visitors and Google still find you. The result is a site that's faster, easier to look after and far less likely to break when something needs changing.

Process

How we handle your website

Three steps, from a free review to a site that's looked after for you.

  1. We review what you have

    We look at your current site's speed, security and content, and the problems you've been dealing with. You get a straight answer on what needs attention, what can stay, and what a better setup would cost.

  2. We build a better foundation

    We rebuild it on modern tools: fast pages, fewer moving parts and no plugins to babysit. We move your pages over, keep every old address working, and set up your forms and the Google basics.

  3. We keep everything running

    Once it's live, we look after the hosting, security, backups and the small changes your business needs. No hunting for another developer six months later.

Core live in 7 business days · Full in 14, once your content is ready

Our work

A website we've helped.

A site that had become slow and heavy, rebuilt to be fast and easy to keep that way.

  • The Questions with Christopher website on a desktop screen
    The Questions with Christopher website on a phone

    Questions with ChristopherLife coaching · Mexico

    100 accessibility, up from 88 · site files cut by 70%

    Christopher's first site looked good but was heavy: large images and animation code slowed it down on phones and cost it in Google's scores.

    We re-encoded every image, kept the heavy code off the first load and fixed every accessibility issue. The site's files went from 54MB to 16MB, and every page now scores 100 for accessibility.

    Read the case study: Questions with Christopher
Explore more of our work

Every site we build is looked after the same way.

FAQ

Frequently asked questions

Can you maintain my existing WordPress, Wix or Squarespace website?

Not as it is. Our maintenance is for websites we build and look after, because that's how we can keep them fast and secure. If your current site is causing trouble, we'll review it for free and tell you whether a rebuild makes sense, keeping your content and every page address that matters.

What counts as a small website update?

A small change takes under 30 minutes: new wording, a photo, a price, your opening hours or a new team member. Anything bigger gets a fixed quote before we start.

Can I make website updates myself?

There's no editor to learn. Send us the change and we'll make it: up to 2 small changes a month on Core, unlimited on Full and Growth.

Does website maintenance help with SEO?

It protects it. A fast, secure site that's always up gives Google no reason to drop you. Growing your rankings is separate work: Growth adds new pages and content every month, and our SEO packages add monthly SEO work to any plan.

What happens if my website goes down?

Your site is watched around the clock, so we usually know before you do, and we fix it fast. If you ever spot something odd, contact us directly.

How often is website maintenance done?

All the time, in the background. Backups run daily, security updates go on as they come out, and the site is watched around the clock. Your small changes are done when you send them.

How much is maintenance for a custom website?

$99 a month, cancel any time, with no minimum term. It covers hosting, the padlock, daily backups, security updates, keeping an eye on the site so problems get fixed fast, and up to 2 small changes a month.

Next step

Get a free website review and a clear recommendation.

Not sure what your website needs? Send us your website address and what's been going wrong. We'll review it and give you a clear recommendation, whether that's a rebuild, a simpler setup or something you can fix without us. No pressure, and no paying for things you don't need. We reply within a business day.

Rather email? Write to rich@gapshark.com. Rather talk it through? Book a call.

Optional.

If you have one.

What can we help with?

Your website address and what's going wrong. A few lines is plenty.

Services

Need more than maintenance?

Pick your path and start where you are. We'll guide the rest.

  • I want more customers

    A website that brings in work

    A fast, clear site that shows up on Google and tells people what you do in five seconds. Start simple or go custom.

    from$99/month

    no setup fee, 12-month minimum

  • Leads slip through the cracks

    Turn more inquiries into paying customers, on autopilot

    Every inquiry lands in one place, gets a reply in minutes and a follow-up until they book. Your CRM chases the leads, so you don't have to.

    Fixed quote

    after the free Gap Audit

  • Admin eats my week

    Automations built around exactly how you work

    Tell us the job no tool does your way. We build it around your process, connect it to your tools and have it running about a week after the brief.

    from$300

  • I'm guessing at my numbers

    Your business, live on one screen

    Sales, leads, jobs and cash, pulled in and updated on their own. Know what's making money, and what isn't, before it costs you.

    Fixed quote

    after the free Gap Audit

  • I don't know what to build

    See what to build, and what it would save

    We map the jobs your team repeats, measure each one in hours and design the fix, with AI only where it fits. One fixed quote, and the fee comes off the build.

    $1,000

  • I pay for too many tools

    Run your whole business from one login

    Business HQ puts your website, customers, quotes, invoices and numbers in one system built around how you work. It replaces the pile of subscriptions, for one monthly fee.

    Fixed quote

    after a Gap Blueprint

Already have a website?

Make the one you have work harder, or move it somewhere better.

  • My WordPress site is slow

    Move off WordPress and keep your Google rankings

    We rebuild your site without the plugin pile, and keep every page address Google already knows.

    from$99/month

    no setup fee, 12-month minimum

  • I'm not showing up on Google

    Steady SEO that builds month by month

    Monthly SEO on the site you have, or added to any website plan. No tricks, just work that lasts.

    from$950/month

    6-month minimum

  • Customers ask ChatGPT first

    Get named in AI answers

    Clear, quotable pages so ChatGPT, Gemini, Perplexity and Google's AI Overviews can find you and name you.

    Included in every SEO package

free · no sign-up

Learn for free

Ready-made prompts for the jobs you repeat, from replying to inquiries to drafting quotes. Copy one, paste it into ChatGPT, Claude or Gemini. No call needed.

Not sure which path is yours?

Example screens, not real client data. Prices in US dollars.