You don't need a five-figure website to look professional. And you shouldn't have to build it all yourself just to save money.
We design and build custom websites for small businesses that want something better than a template, without the big upfront agency bill. Hosting, security and updates are included, so once your site is live you're not stuck looking after it.
Plans from $99 a month, no setup fee (12‑month minimum).
First 12 months
$1,188
about $3.25 a day
No separate hosting bill.
Compare all plansA bigger budget doesn't automatically mean a better website.
Most small businesses don't need a complicated site packed with features they'll never use. They need one that looks good, loads quickly, explains what they do and makes it easy to get in touch.
That's what we focus on.
By spreading the cost of building and looking after your site over a monthly plan, we make professional web design affordable without cutting corners on the work itself. For more on how we work with owner-led businesses, see our small business web design page.
We keep pricing simple: one monthly fee that covers the website and looking after it, plus a one-off setup fee on Full and Growth. No separate hosting bill, no surprise charge for the padlock, and no wondering who'll fix things six months from now.
Founding pricesFor our first 10 website clients, locked in for as long as you stay.
| Plan | Monthly | Setup | First 12 months |
|---|---|---|---|
| Core1 to 5 pages | $99 | None | $1,188 |
| FullRecommended6 to 10 pages | $199 | $299 | $2,687 |
| Growth6 to 10 pages, plus new ones every month | $449 | $499 | $5,887 |
First-year totals are the setup fee plus 12 monthly fees. Domain names, text-message credits and paid add-ons are charged at cost.
$99 a month, no setup fee (12-month minimum)
Our most affordable plan. A custom website of up to 5 pages, designed for phones, with hosting, security, monitoring and up to 2 small changes a month. No setup fee, and live in 7 business days.
$199 a month + $299 setup (12-month minimum)
For businesses with more to say: 6 to 10 pages, a CRM that catches every inquiry, and unlimited small changes. Live in 14 business days once your content is ready.
$449 a month + $499 setup (12-month minimum)
For businesses that want more inquiries every month, not just a website: up to 10 new pages a month plus unlimited blog posts and listings you write, your business listings kept up to date, one Google Ads campaign managed for you, and priority support, always on call, with monthly reporting. You pay Google for the ads.
After 12 months, carry on month to month or cancel any time. If you cancel, we take the website off our hosting and give you all of its code, so you can run it yourself.
A website shouldn't need a dozen extra subscriptions just to keep it working. Every plan includes:
Designed around your business, branding and content. Not a recycled theme with a different logo.
Designed to look and work properly on phones, tablets and computers.
Clean, lightweight sites that load quickly, with no plugins to slow them down or break on an update.
Clear page structure, page titles and descriptions, and the basics search engines need to understand your site.
Hosting, the padlock, monitoring, backups and the technical upkeep, all handled.
Need to change your hours, update a service or swap a photo? Send it over and we'll make the change: 2 small changes a month on Core, unlimited on Full and Growth.
We also get the site online for you: the technical setup and the launch. You don't need to know how any of it works. That's our job.
There's nothing wrong with building your own website. Wix and Squarespace have made it easier than ever to get online, and for some businesses they're a perfectly good choice.
But paying for a website builder isn't the same as paying someone to design your website. With a do-it-yourself builder, the layout, the words, the phone version and keeping it all working are down to you. That can be worth the saving if you have the time and enjoy it.
We're for businesses that would rather hand the whole thing to someone experienced. We design it, build it and launch it, then stay on to look after it. It's still an investment, just one that's easier to budget for.
Not a template with someone else's demo content. Here are websites we designed and built for real small businesses.
Resonate WellbeingPsychotherapy practice · Dubai
A new therapy practice in Dubai needed a website that feels safe to reach out from, ready to be found from opening day.
A free concept came first, so the founder saw the direction before committing. Then we built ten service pages, one for each therapy, with a calm way to get in touch from every page.
Questions with ChristopherLife coaching · Mexico
A life coach in one of the most crowded markets online needed a site that felt like meeting him.
We built a bold personal brand, a free assessment that starts the conversation, and booking on every page. Every page scores 100 for accessibility.
These are bigger custom builds. Core is simpler: a clean, focused site for a small business.
Your words, photos and logo are yours from day one, and the whole website comes with you when you leave. Some website subscriptions leave you with nothing if you move on. Ours don't.
Yes. Core is designed around your business, not a theme with your logo swapped in. It's simpler than the bigger plans, with up to 5 pages and a focused layout, and that's how we keep the price down.
No. Your plan covers the build, hosting, the padlock, security, monitoring and your small changes. Domain names, text-message credits and paid add-ons are charged at cost. On Growth, you pay Google for the ads. Anything bigger than a small change gets a fixed quote before we start.
Yes, a simple one. Every plan has a 12-month minimum, and if you end it early, the fees for the rest of that year are still due. After that it runs month to month, and you can cancel any time.
Send us the change and we'll make it: up to 2 small changes a month on Core, unlimited on Full and Growth. A small change takes under 30 minutes: new wording, a photo, a price, your opening hours or a new team member. Anything bigger gets a fixed quote before we start.
We set up everything Google looks for, from page titles to the details local search relies on. Nobody honest can promise first place, but new pages usually start showing up within a few weeks, and we'll show you how you're tracking.
Yes. Plenty of businesses start on Core and move up when they need more pages, a CRM or growth work every month. Tell us when you're ready and we'll confirm the price in writing before anything changes.
Our first 10 website plan clients keep today's prices for as long as they stay on their plan. When our prices go up for new clients, yours don't.
Whether you're launching a new business or finally replacing the website you've been putting off, we'd be happy to help. Tell us a little about what you need and we'll recommend the plan that makes sense. If a smaller website is all you need, we'll tell you that too. We reply within a business day.
Rather email? Write to rich@gapshark.com. Rather talk it through? Book a call.
Pick your path and start where you are. We'll guide the rest.
A fast, clear site that shows up on Google and tells people what you do in five seconds. Start simple or go custom.
from$99/month
no setup fee, 12-month minimum
Every inquiry lands in one place, gets a reply in minutes and a follow-up until they book. Your CRM chases the leads, so you don't have to.
Fixed quote
after the free Gap Audit
Tell us the job no tool does your way. We build it around your process, connect it to your tools and have it running about a week after the brief.
from$300
Sales, leads, jobs and cash, pulled in and updated on their own. Know what's making money, and what isn't, before it costs you.
Fixed quote
after the free Gap Audit
We map the jobs your team repeats, measure each one in hours and design the fix, with AI only where it fits. One fixed quote, and the fee comes off the build.
$1,000
Business HQ puts your website, customers, quotes, invoices and numbers in one system built around how you work. It replaces the pile of subscriptions, for one monthly fee.
Fixed quote
after a Gap Blueprint
Make the one you have work harder, or move it somewhere better.
We rebuild your site without the plugin pile, and keep every page address Google already knows.
from$99/month
no setup fee, 12-month minimum
Monthly SEO on the site you have, or added to any website plan. No tricks, just work that lasts.
from$950/month
6-month minimum
Clear, quotable pages so ChatGPT, Gemini, Perplexity and Google's AI Overviews can find you and name you.
Included in every SEO package
Ready-made prompts for the jobs you repeat, from replying to inquiries to drafting quotes. Copy one, paste it into ChatGPT, Claude or Gemini. No call needed.
Not sure which path is yours?
Example screens, not real client data. Prices in US dollars.
