Custom design, not a recycled template
Your website should look like your business, not every other business in your industry. We work from your branding, photos, services and personality to make something that fits.
A professional website that feels like your business.
We design and build custom websites for small businesses: professional, fast, easy to find on Google, and simple for customers to get in touch.
After launch, we look after the hosting, security and updates, so you can get on with running the business.
Website plans from $99 a month, no setup fee (12‑month minimum).
Your website should make running your business easier.
A small business website doesn't need to be complicated. It needs to show people what you do, why they should choose you, and how to reach you.
Simple enough. Yet plenty of websites make those three things harder than they need to be.
Maybe your site looks dated. Maybe it works on a computer but is a struggle on a phone. Or maybe you've put off getting a website at all because you don't know where to start.
That's where we come in. We handle the design, the build, the launch and the technical work after it. You bring what you know about your business, and we turn it into a website that does it justice.
What you get
What's included in our small business web design?
Everything a small business site needs to look the part, get found and bring in inquiries, on every plan.
Designed for phones first
Most customers will see your site on a phone before anything else. We design for that from the start: words that are easy to read, images sized properly, and menus that make sense on a small screen.
Built to be found on Google
We organize your site so Google understands what you offer and where you work: clear pages, page titles and descriptions, and the groundwork for local search. Want help climbing the rankings? The Growth plan adds new pages and content every month, and our SEO packages add monthly SEO work to any plan.
Contact forms that reach you
Make it easy to ask a question, request a quote or book a job. Simple forms with spam protection that land reliably in your inbox. On Full and up, every inquiry also goes into your own CRM, so nothing slips through.
Words written with you
Not a writer? You don't need to be. We draft the words with you in plain English, based on how your customers describe what they need.
Hosting, security and updates, handled
We host and look after every site we build: security, backups, monitoring and updates. Need to change your opening hours or swap a photo? Send us the change and we'll make it. No hunting for a developer.
Our work
A few small businesses we've built for.
Every business is different. That's what makes designing their websites interesting.
Resonate WellbeingPsychotherapy practice · Dubai
Read the case study: Resonate WellbeingA new therapy practice needed a website that feels safe to reach out from: credible without feeling cold, and easy to find from opening day.
We sent a free concept of the landing page first, and the founder approved it on the call. Then we built ten service pages, one for each therapy, with a calm way to get in touch from every page.
Its address, hours and contact details match its Google profile exactly, which is what local search rewards.
Questions with ChristopherLife coaching · Mexico
Read the case study: Questions with ChristopherCoaching is one of the most crowded markets online. Christopher needed a site that felt like meeting him, not another lookalike coaching page.
We gave him a bold personal brand, a free Wheel of Life assessment that starts the conversation, and booking for a free 30-minute session on every page.
Every page scores 100 for accessibility, and the site's files went from 54MB to 16MB.
Explore more of our work
Some of these are bigger custom builds. Core is simpler: a clean, focused site for a small business.
Pricing
How much does a small business website cost?
You shouldn't need a five-figure budget for a professionally designed website. Our plans cover the design, build, hosting, security and ongoing support, for one predictable monthly fee.
Founding pricesFor our first 10 website clients, locked in for as long as you stay.
Core
$99a month, no setup fee · 12-month minimum
For a sole trader or small team that needs to look professional and get found.
- 1 to 5 pages
- Custom design, no template
- Hosting, the padlock, security and monitoring
- Up to 2 small changes a month
- Live in 7 business days
Recommended Full
$199a month + $299 setup · 12-month minimum
For a business that gets inquiries every week and can't afford to miss one.
- 6 to 10 pages
- Custom design, matched across every page
- A CRM for your inquiries
- Unlimited small changes
- Live in 14 business days once your content is ready
Growth
$449a month + $499 setup · 12-month minimum
For a business that wants more inquiries every month, not just a website.
- Everything in Full
- Up to 10 new pages a month, plus unlimited blog posts and listings you write
- Your business listings kept up to date
- Google Ads managed for one campaign (you pay Google for the ads)
- Priority support, always on call, and monthly reporting
After 12 months, carry on month to month or cancel any time. If you cancel, we take the website off our hosting and give you all of its code, so you can run it yourself.
Bespoke
Custom website
from$3,000one fixed price, quoted on your brief
A website built around your brief: more pages, custom features and connections to your other tools. No monthly fee unless you want us to look after it.
- Designed around your brand and your brief
- Custom features built for how you work
- Connected to your CRM and other tools
- Set up for Google and AI search
- Yours when it's done
Optional maintenance: $99 a month, cancel any time
Hosting your website, secure connection (the padlock), daily backups, security updates, watched around the clock, problems fixed fast, and up to 2 small changes a month.
Compare plans
Every detail, side by side.
Small changes, pages, your CRM, business listings and Google Ads, plus who owns what and how cancelling works. All of it, plan by plan.
| Feature | Core | Full | Growth |
|---|---|---|---|
| Small changes | 2 a month | Unlimited | Unlimited |
| CRM for your inquiries | Not included | ||
| Google Ads managed | Not included | Not included |
All prices in US dollars · See all prices
Process
How does the process work?
We keep it simple. You work directly with the person who builds your site, and we take care of the technical details.
Tell us about your business
We'll talk about what you do, who your customers are and what the website needs to do. If you have a site already, we'll review it. Starting from scratch is fine too.
We design and build it
We plan the pages, work with your branding and words, and design around your business. You see the whole site before it goes live and ask for changes.
We launch it and look after it
Once you approve it, we launch it and take care of the hosting, setup and upkeep. When you need a change, send it to us directly.
Core live in 7 business days · Full in 14, once your content is ready
FAQ
Frequently asked questions
Should I hire a web designer or build my own website?
If you have the time and enjoy it, a site builder can get you online. The hidden cost is your own hours: picking a template, writing the words, fixing it on phones and keeping it secure. With a plan, we do all of that for one monthly fee, and you get a design made for your business rather than a template thousands of others use.
Can you redesign my existing small business website?
Yes. We review what you have, keep what's working, like your reviews, photos and any pages that rank on Google, and rebuild the rest. Every old page address is kept or redirected, so you don't lose your place in search.
Can I update the website myself?
There's no editor to learn. Send us the change and we'll make it: up to 2 small changes a month on Core, unlimited on Full and Growth. Anything bigger gets a fixed quote before we start.
How long does it take to build a small business website?
Core goes live in 7 business days. Full goes live in 14 business days once your content is ready. Bigger sites get a date before you agree to anything.
Will my website show up on Google?
We set up everything Google looks for: clear pages for your services and the areas you cover, page titles and descriptions, and the details local search relies on. Nobody honest can promise first place, but new pages usually start showing up within a few weeks, and we'll show you how you're tracking.
Will I own my website?
Your words and photos are always yours. On a plan, we host and look after the site, and if you cancel after the 12 months, we give you all of its code. A custom website (from $3,000) is yours as soon as it's done.
Which website plan do I need?
Core ($99 a month, no setup fee): for a sole trader or small team that needs to look professional and get found. Full ($199 a month + $299 setup): for a business that gets inquiries every week and can't afford to miss one. Growth ($449 a month + $499 setup): for a business that wants more inquiries every month, not just a website. All plans have a 12-month minimum. Compare the plans side by side, or tell us what you need and we'll say which fits.
What does the 12-month minimum mean?
You pay the monthly fee for at least 12 months, plus the setup fee on Full and Growth. So your first year is $1,188 on Core, $2,687 on Full, $5,887 on Growth. See every price.
Do you only work with local businesses?
No. Everything works over video calls and email, so it doesn't matter where you're based.
Free quote
Ready for a website that represents your business?
Whether you're starting a new business or replacing a website you've outgrown, we'd be happy to take a look. Tell us a little about your business and what you need. We'll recommend a sensible plan, explain the costs and give you a realistic timeline. No complicated sales process, just a conversation. We reply within a business day.
Rather email? Write to rich@gapshark.com. Rather talk it through? Book a call.
Services
Need more than a website?
Pick your path and start where you are. We'll guide the rest.
- I want more customers
A website that brings in work
A fast, clear site that shows up on Google and tells people what you do in five seconds. Start simple or go custom.
from$99/month
no setup fee, 12-month minimum
- Leads slip through the cracks
Turn more inquiries into paying customers, on autopilot
Every inquiry lands in one place, gets a reply in minutes and a follow-up until they book. Your CRM chases the leads, so you don't have to.
Fixed quote
after the free Gap Audit
- Admin eats my week
Automations built around exactly how you work
Tell us the job no tool does your way. We build it around your process, connect it to your tools and have it running about a week after the brief.
from$300
- I'm guessing at my numbers
Your business, live on one screen
Sales, leads, jobs and cash, pulled in and updated on their own. Know what's making money, and what isn't, before it costs you.
Fixed quote
after the free Gap Audit
- I don't know what to build
See what to build, and what it would save
We map the jobs your team repeats, measure each one in hours and design the fix, with AI only where it fits. One fixed quote, and the fee comes off the build.
$1,000
- I pay for too many tools
Run your whole business from one login
Business HQ puts your website, customers, quotes, invoices and numbers in one system built around how you work. It replaces the pile of subscriptions, for one monthly fee.
Fixed quote
after a Gap Blueprint
Already have a website?
Make the one you have work harder, or move it somewhere better.
- My WordPress site is slow
Move off WordPress and keep your Google rankings
We rebuild your site without the plugin pile, and keep every page address Google already knows.
from$99/month
no setup fee, 12-month minimum
- I'm not showing up on Google
Steady SEO that builds month by month
Monthly SEO on the site you have, or added to any website plan. No tricks, just work that lasts.
from$950/month
6-month minimum
- Customers ask ChatGPT first
Get named in AI answers
Clear, quotable pages so ChatGPT, Gemini, Perplexity and Google's AI Overviews can find you and name you.
Included in every SEO package
free · no sign-up
Learn for free
Ready-made prompts for the jobs you repeat, from replying to inquiries to drafting quotes. Copy one, paste it into ChatGPT, Claude or Gemini. No call needed.
Not sure which path is yours?
Example screens, not real client data. Prices in US dollars.