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Marketing and growth

Grow on a small budget

Low-cost ways to get more customers.

Best for
Owners with little to spend on marketing
Est. time saved
2+ hours
Works with
ChatGPT, Claude and Gemini

When to use it

  • You want more customers but can't spend much.
  • You'd rather try a few small tests than one big campaign.

When not to

  • To promise results. These are tests to try.

What to have ready

  • What you offer
  • Who your customers are and where they spend time
  • What's worked before
  • Your budget and time

The prompt

Fill in the [BRACKETS], then paste it into ChatGPT, Claude or Gemini.

› the prompt
You're helping me find low-cost ways to get more customers. This is a list of tests for me to choose from.

What we offer: [YOUR SERVICES]
Our customers and where they spend time: [E.G. LOCAL PARENTS, FACEBOOK GROUPS, THE SCHOOL GATE]
What's worked before: [E.G. REFERRALS, LEAFLETS, NOTHING YET]
Budget: [E.G. $200 A MONTH]
Time: [E.G. 3 HOURS A WEEK]

Please:
1. Suggest five low-cost ideas that fit my customers.
2. For each: what to do, rough cost, time needed, and how to measure it.
3. Put them in order of what to try first.
4. If you can browse the web, show a link for any facts you use. If you can't, say so and stick to what I've told you.

Rules:
- Don't invent results, figures or examples. Label anything you can't back up as "unchecked".
- Stay within my budget and time.
- Anything I publish or send is a draft for me to check first.

Example input

A made-up example of what the brackets might say.

Offer: children's swimming lessons. Customers: local parents, in Facebook groups and at the school gate. Worked before: word of mouth. Budget: $150 a month. Time: 3 hours a week.

Tips

  • Try one idea for a month and measure it before adding another.
  • Ask every new customer how they heard about you.

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