Say what makes you different
Find the reasons a customer should pick you, from real evidence.
Open prompt: Say what makes you differentEst. time saved: 2+ hours
Marketing and growth
Brainstorm a free guide to offer
Ideas for a checklist or guide your customers would sign up for.
- Best for
- Owners
- Est. time saved
- 1–2 hours
- Works with
- ChatGPT, Claude and Gemini
When to use it
- You want people to join your mailing list or get in touch.
- You know a lot your customers would find useful.
When not to
- To promise it'll bring in a set number of leads.
What to have ready
- Who your ideal customer is
- What you sell
- What you know that they'd find useful
- How much time you have to make it
The prompt
Fill in the [BRACKETS], then paste it into ChatGPT, Claude or Gemini.
› the prompt
You're helping me brainstorm a free guide, checklist or similar that my customers would want. This is a list of ideas for me to choose from. Who it's for: [E.G. FIRST-TIME LANDLORDS IN MANCHESTER] What we sell: [E.G. PROPERTY MANAGEMENT] What we know that they'd find useful: [YOUR EXPERTISE] Time I can give to making it: [E.G. ONE AFTERNOON] Please: 1. Suggest three to five ideas. 2. For each: a working title, the problem it solves, a short outline, the format (e.g. a one-page checklist), and how it leads to what we sell. 3. Say which you'd make first and why. 4. Suggest a quick way to test whether people want it before making it properly. Rules: - Use only the expertise I've described. Don't invent facts, figures or promises. - Don't predict how many sign-ups it'll get. - Anything I publish is a draft for me to check first.
Example input
A made-up example of what the brackets might say.
Who for: first-time landlords in Columbus.
What we sell: property management.
Expertise: 12 years of letting rules, deposits and repairs.
Time: one afternoon.
Tips
- A short checklist people can use today usually beats a long ebook.
- Ask a few customers which idea they'd want before you make it.
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