Say what makes you different
Find the reasons a customer should pick you, from real evidence.
Open prompt: Say what makes you differentEst. time saved: 2+ hours
Marketing and growth
Own your corner of the market
Find what you're best at and become the obvious choice for it.
- Best for
- Owners
- Est. time saved
- 1–2 hours
- Works with
- ChatGPT, Claude and Gemini
When to use it
- You feel like one of many doing the same thing.
- You want to be known for something specific.
When not to
- To make claims you can't back up, such as "the leading" anything.
What to have ready
- What you do now and who for
- What you're best at
- Where you stand against competitors
The prompt
Fill in the [BRACKETS], then paste it into ChatGPT, Claude or Gemini.
› the prompt
You're helping me find a focus my business could own. This is a plan for me to check. What we do and who for: [YOUR BUSINESS] What we're best at: [YOUR STRENGTHS, WITH ANY EVIDENCE] Where we stand now: [E.G. ONE OF FIVE LOCAL FIRMS, MOSTLY WORD OF MOUTH] Please: 1. Ask me two questions first to understand my situation better, then continue. 2. Suggest two or three narrower focuses we could own, based on our strengths. 3. For the strongest one, suggest how to show it: what to say on our website, what to write or share, and who to team up with. 4. Suggest a few quick wins for the next three months. Rules: - Use only what I've told you. Don't invent market data, trends or competitor facts. - No "leading", "best" or "number one" claims. - Anything I publish is a draft for me to check first.
Example input
A made-up example of what the brackets might say.
What we do: wedding photography in the Lake District.
Best at: small outdoor weddings and elopements; 40 so far.
Where we stand: one of many, mostly found through Instagram.
Tips
- A narrower focus feels risky, but it makes you easier to recommend.
- Keep doing your other work while you build the new focus.
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