Say what makes you different
Find the reasons a customer should pick you, from real evidence.
Open prompt: Say what makes you differentEst. time saved: 2+ hours
Marketing and growth
Write what your business stands for
A short, honest mission statement.
- Best for
- Owners
- Est. time saved
- 1–2 hours
- Works with
- ChatGPT, Claude and Gemini
When to use it
- Your team or website needs a clear line on what you're about.
- You're refreshing your brand or hiring.
When not to
- To make promises the business doesn't keep.
What to have ready
- Your business name and what you do
- Who you serve
- What makes you different
- Three values and three goals
The prompt
Fill in the [BRACKETS], then paste it into ChatGPT, Claude or Gemini.
› the prompt
You're helping me write a short mission statement for my business. Write drafts for me to check. Business name: [NAME] What we do: [YOUR SERVICES] Who we serve: [YOUR CUSTOMERS] What makes us different: [IN A SENTENCE] Our values: [UP TO THREE] Our goals: [UP TO THREE] Please: 1. Write three options, each one or two sentences. 2. Each should say what we do, who for, and what we stand for, in plain words. 3. Say briefly how each one differs. Rules: - Use only what I've told you. Don't invent promises, claims or values. - Plain words. No jargon like "synergy" or "world-class". - Anything I publish is a draft for me to check first.
Example input
A made-up example of what the brackets might say.
Name: Greenway Gardens.
What we do: garden design and maintenance.
Who for: homeowners in Westchester County.
Different: we plant for wildlife, not just looks.
Values: honest, tidy, nature first.
Goals: a garden clients love, more wildlife, long-term clients.
Tips
- Read each option aloud. If it sounds like a poster, it's too much.
- Check that your team would recognize the business in it.
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